Project Proposal Ocean Race Promotion

2299 Words10 Pages
Part 1 1.1 Introduction of the project Volvo Construction Equipment (VCE) Company is one of key divisions within the business portfolio of Volvo AB (parent company). VCE has a various product series of heavy machines, such as excavators and road pavers, which are mainly designed to emerging markets (BRICS countries), i.e. Brazil, Russia, India, China and South Africa. In order to challenge current market leader in China, Komatsu, senior management of VCE China decides to sponsor a sailing race and launch a batch of limited version excavators (LVE), which is estimated to gain 5% market share from competitors in next year. LVE will have new designed decal and the first prototype is required to be delivered to Sanya (city name in Hainan province) at least one week before the race for the promotion show. The project is led by market department and collaborated with research and develop (R&D) and manufacturing departments. Initially, market colleagues will provide draft ideas of the new decal to R&D department, including drawing, colour combination and ideal location on machines. Then, engineering drawings (EDs) will be designed by R&D colleagues and finally, the prototype machine will be assembled by manufacturing workers based on standard operation processes (SOPs). When the project terminates successfully, one LVE prototype should be delivered to market colleagues for the promotion show in Sanya. The whole project has 2 months before the promotion show begins. This project proposal will develop a whole project lifecycle and work breakdown structure in part 1 and have a detailed discussion in one activity focusing on ‘organise and prepare’ stage. All tools and concepts come from PMBOK and other relevant reading materials. Chart 1.1: Work Breakdown Structure of whole LVE prototype project (Project Management Institute (PMI) 2013: 129) According to
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