Problem Solution: GeneOne

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Problem Solution: GeneOne Gene One is a biotech company which introduced a groundbreaking gene technology that eradicated diseases in tomatoes and potatoes. This resulted Gene One to grow to $400 million Company in eight years. Gene One is planning for initial public offering (IPO) in the next two to three years. Gene One has to increase it profits by 40%. Currently no one at Gene One has the experience or implementing the IPO process. Another issue at Gene One will face during the IPO process is they will constantly need to prove Wall Street their organization and leadership capabilities Gene One has only one product in the market and they must expand the market by creating products in new therapeutic areas. Gene One research is all dependent on Teri Roberts; they need to hire some more research scientist so they can concentrate the development on new technologies. Situation Analysis Issue and Opportunity Identification Gene One is a biotech company which introduced a groundbreaking gene technology that eradicated diseases in tomatoes and potatoes. This resulted Gene One to grow to $400 million Company in eight years. Biotech industries are strongly raising and Wall Street indicate a growing interest in biotechnology. At Gene One, the CEO and his Board believe that in order to keep pace with demand and realize conservative annual growth targets of 40%, Gene One is going to have to go public within the next three years. The time seems right, but the company needs to go IPO capital for new development, advertisement, and marketing to remain successful. Gene One’s founder and CEO, Don Ruiz has visionary goal to expand the company by offering IPO. He plans to expand the company by expanding the product base in different therapeutic areas. Gene One has been a market leader in identifying the new technologies. In the product they identify,

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