Pride Of The Fox Campaign: Case Study

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Why choose St. Charles for your next business location? The answer is simple. We are located in the heart of the Fox Valley, just 40 miles west of Downtown Chicago. We are close enough to the metropolitan area of city life while bringing you the amenities of a small town atmosphere. Working with our partners including inter-governmental agencies, civic leaders, community leaders, and the business community, we have developed a commitment to making our downtown business district a place where business and community can work and come together to enjoy the Pride of the Fox. Our Pride of the Fox campaign will be implementing an aggressive marketing program that will reach a large targeted audience throughout the Chicagoland area. Partnering…show more content…
Relationships among stakeholders are of utmost importance. Stakeholders will work together to create incentives to attract and retain downtown businesses. Promoting an array of arts and cultural activities, the stakeholders will contribute to an eclectic and lively downtown. To assure a sustainable downtown, all development must maintain a balance of economic opportunity in goods, services, and employment while also protecting the natural beauty and aesthetic appeal of downtown. Review of current market strategy and performance. Tax revenues are no longer declining, sales tax revenue has not increased by any significant amount. Rita Tungare, Director of Community Development, noted that the market for retail uses is saturated within the downtown area (City of St. Charles, 2013). In contrast, the most recent resident survey shows 66% of respondents believe the pace of retail growth is too slow (National Research Center Inc. & International City/County Management Association,…show more content…
The most likely cause of this lack of follow up include the change in top management of the City, a very small marketing staff, lack of marketing experience by the marketing staff, and reorganization and realignment of the Economic Development department into the Community Development department as a division. As a whole, St. Charles and its neighbors are anticipating small increases in sales tax revenue as the economy in general improves (City of St. Charles, n.d.; City of Geneva,

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