Economic Analysis: Macroeconomic Analysis Of Nestle

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Nestle-Economic Analysis 6/28/2012 Name of the Student Project Name:-……………………………. Name of the Student:-………………….….. Student Roll No.:-…………………………. University Name:-………………………….. Introduction Nestle is one of the world’s biggest fast moving consumer goods (FMCG) company. The company has an objective of being recognized as world’s leading health, nutrition and wellness company and industry reference for financial performance. The company is catering the world market with its super specialized products such as Nescafe, Maggi, Milo, Lactogin, Cerelac, Munch, Nan, Espresso, Pure Life, Nido etc. The company has a track record of presenting an improved financial report on yearly basis which is because the company knows how to create demand for…show more content…
Economic growth of any country and economy has a wide impact on demand generally. For Nestle, being in the FMCG segment, most of its products do not get big impacts because of the economy. Few of its products such as premium chocolate, suffers during the recession and record better sales during growth. Most of Nestle products are used on daily basis and they are among basic needs of human life, so economy does not impact too much. I do not say here that it does not impact at all, but the impact is less. The company can sell its products with better margins if the economy is growing and can earn better profits. Unemployment has a concern on almost all the industries, including FMCG. Unemployment decreases the aggregate demand in the economy because of lesser income with the people. Unemployment also shows a slow growth in economy. So an increase in unemployment rate will decrease the demand and the affect will be better in case of lowering rate in unemployment. The following picture shows it very

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