特易购超市的战略管理：佩泰尔分析，波特的五力分析，关键成功因素，SWOT分析，价值链分析，Tesco的战略选择，核心竞争能力和文化网络。 Strategi c Management of TESCO supermarket: PESTEL analysis, Porter's 5 Forces analysis, Critical success factors, SWOT Analysis, VALUE CHAIN analysis, TESCO'S strategic options, Core Competences & Cultural Web. 我简介 I INTRODUCTION 食品和饮料零售界代表在英国规模最大的行业，为300多万人民在初级生产，制造和零售的就业机会。 The food and drink retail sector represents the largest industry in the UK, providing employment for over three million people in primary production, manufacturing and retailing. 2003年零售占9％的国内生产总值（Datamonitor公司，2003年）。 In 2003 retail accounted for 9% of gross domestic product (Datamonitor, 2003). 近年来英国超市受到更严格的供应商对他们的待遇尤其是自有品牌产品，但供应网络的发展战略已经在过去十年中的大部分超市战略的组成部分。 In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers, particularly of own-label products, yet the development of strategic supply networks has been an integral part of most supermarket strategies for the past decade. 该报告将提供以下的超市公司，特易购与外部环境分析的重点，洞察和公司的分析资源，能力和文化。 The report below provides an insight into the supermarket company, Tesco, with emphasis on its external environment analysis and company's analysis of resources, competence and culture.
The Internet brought everyone right next door. So use this new and rich source to bring in more clients and spring board McBride Financial to the top of the charts.” The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy." (Atom Content Marketing, 2014) Research One the first area to start in would be research, to see which direction McBride want to go in. We would need to understand the company's weakness and strength.
The remarkable strategy change that TESCO took was the implementation of computerized checkout systems and introduction of The Tesco Clubcard. This strategy has significantly brought more customers and by 1996, Tesco has become the number one retailer in UK. In my opinion, the introduction of Tesco Clubcard was a clever move. Customers are benefited with points they have collected to be exchanged with products and services, and Tesco has precise data on buying patterns of its consumers. With its massive volume of data, Tesco needs to handle better the information by investing in NCR Teradata data warehouse, providing Tesco with 360-degree view of its customers.
According to Spector & McCarthy, 2012), Nordstrom's has an enormous financial position proportioned to be around $1.3 billion in cash, 11 straight quarters for making sales, and its apparent positioning in the Apparel’s top 50 companies ranked by profit margins. The company knows that its customers are in high demand for quality products and services. The company has expanded most of its stores within and outside Europe, something that has enabled many clients access its products and services without any difficulty. The company has shifted most of its growth mechanisms to depend on e-commerce. Most of the customers are able to access Nordstrom's products online.
Sainsbury’s Background information Sainsbury’s is the UK’s longest standing major food retailing chain which was founded in 1869 being established as a partnership when John Sainsbury’s and his wife opened a store in Holborn, London. Selling fresh foods then later expanding into packaged groceries like tea and sugar. Today Sainsbury’s has 1,200 super markets and convenience stores employing over 161,000 people. Sainsbury’s was the largest grocery retailer in 1922, as 1995 came, Tesco became the market leader and Asda became the second largest putting Sainsbury’s in third place. Ownership Sainsbury’s PLC is a Public limited company which means that they have their shared bought and sold on the stock exchange.
It is the world's third-largest consumer goods company measured by revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. As of December 2011, it was the 18th largest company on the FTSE, with a market capitalization of £27.3 billion.
CVS Caremark Global Expansion to United Kingdom Global Business Management Abstract CVS Corporations was founded by Sid Goldstein, Stanley Goldstein and Ralph Hoagland, May 8, 1963 in Lowell, Massachusetts. In 2007 CVS pharmacy merged with Caremark Rx which created CVS Caremark. CVS Caremark is currently the number two pharmacy store in the United States with revenues exceeded $100 billion dollars and has over 7,400 hundred stores in 42 states. The corporation has been successful for over 40 years in the United States. CVS Caremark is designing a global expansion strategy to target areas that are profitable and promising demographically.
Strengths * UK market leader and global scale Tesco is the UK’s biggest retailer, dominating both the food and non-food markets. Some 12% of all retail spending goes through its tills (about 30% of all food sales), which gives it huge advertising reach with customers, leverage with suppliers and access to talent. * Overseas strength Under the leadership of Sir Terry Leahy, Tesco built up a vast and highly profitable overseas empire, stretching from South Korea and Malaysia, to Hungary and Poland, and also embracing the US and China, across hypermarket, supermarket and convenience store formats. * Clubcard database and Dunnhumby Tesco was early into the loyalty card market in the 1990s, developing the Tesco Clubcard into a valuable marketing and promotional tool, thanks to the customer database analysis of its in-house data research business. Dunnhumby has helped Tesco stay close to its customers around the world.
HPL now had four plants, all operating at more than 90% of capacity. In February 2008, the company was mulling over a proposal to invest in a $50 million project to expand the production capacity of the company in order to cater to their largest retail customer. HPL accounted for 28% of the total $2.6 billion wholesale sales of personal care products from manufacturers in 2007. Within the industry, HPL now counted most major national and regional retailers as its customers. The $50 million project, although would double the company’s debt, but would also greatly increase its customer concentration.
Hershey is also known for its focus on its employees and promoting a positive workplace environment as well as supporting its local communities. This new 700,000 square foot Hershey confectionery manufacturing plant in Johor, Malaysia, will meet the growing consumer demand for its products in the company’s fastest-growing region. Malaysia plant will be the second-largest factory in Hershey’s global manufacturing network. The plant will feature high-tech manufacturing equipment, which will give new employees an opportunity to learn to work with the latest manufacturing technology. That will include innovations in automated candy-making technology, including proprietary equipment and systems developed to Hershey’s specifications.