P4 – Reasons behind choice of media in a successful promotional campaign Introduction – Coca Cola Share a Coke Campaign The campaign that I will be talking about is the Coca Cola enterprise “Share a coke campaign”. This campaign got numerous of people sharing and talking about this specific campaign because it was generally based on the customers and it also increased the consumption of the brand over the summer holidays. The share a coke campaign was basically done by swapping the logo on the bottles with 250 of the most popular names in the UK, this type of advertisement was based on the emotions of getting friends and family sharing a coke with their names on them. The business wanted people to not only consume the product but to admire
Bacardi’s advertising campaigns have tried to emphasize mainly on the party image. Their ad from 2003 is to mainly target younger people and especially younger men. They convey the message that it is possible to have a double life if you drink Bacardi, and no matter how boring your day-to-day life is, with Bacardi you can become another person and enjoy life. The campaign contains several advertisements following the same theme and similar taglines. The other ads in this campaign perform in the same manner with taglines associated with a specific occupation followed by “Bacardi by night.” I would like to focus on the advertisement from this campaign that reads, “Zoning Inspector by day.
Shopping malls that seek to add convenience for customers on extended shopping visits will be impressed with this item. A promotion that demonstrates this product in food courts, near customer waiting areas, and fitting rooms will definitely draw in more business consumers. Doctor offices, Car Clinics, even hotel lobbies could all see the benefit in this product through accurate and detailed marketing techniques. Bars, Pubs and Restaurants will be beneficiaries of this product. Most Bars make numerous attempts at keeping patrons longer so they can drink longer.
The first location in Miami preformed above recent expectations even in a market where the average consumer is more price conscious (Sutherland). This expansion and success in America can help Earls Richmond by giving the foreign consumer a brand they can identify and trust. Being located inside the Lansdowne mall can be a blessing for Earls. Lansdowne sky train station is located around 600 meters away from Earls Richmond and provides one of the main staples of public transportation for Richmond. Being so close to the skytrain station allows Earls to have a competitive advantage over some of the other restaurants in the area.
The Roaring 20s: USA, 1928-1929 07) Source E suggests that the popularity of Jazz music increased as time went on. It shows that it ‘appealed to young people’ because it was seen to be ‘daring and exciting’ due to it being ‘played in bars and clubs which sold illegal alcohol’. This shows that the youth obviously loved this music as they began to listen to it more and more. Also, alcoholics would listen to this music a lot because due to the Prohibition alcohol was illegal to acquires and as said in Source E, the music playing at the only places you can get the alcohol at would play this music and hence many people would enjoy the jazz tunes as it reminded them of a happy time with alcohol etc. The blacks also liked this kind of music as
Justin Mitchell Dr. Gingo English 1301 P12 07 May 2014 Marijuana in American Pop-Culture Recreational marijuana use in America is nothing new, but recent legalization movements for marijuana display a growing trend that has become a highly dominant part of American pop culture. From the beginning of the 1978 movie series Cheech & Chong, to newer hits like Pineapple Express and Harold and Kumar, marijuana is glamorized. Recreational marijuana use has been in popular culture for decades, but now it has gained such traction that some states have even begun to legalize it. Pop culture in American society presents a positive image of marijuana because pop culture itself is a reflection of the popular American view. Americans are becoming more accustomed to marijuana usage due to the increasing frequency of displays in pop culture, a growing availability, and it being a serious political issue.
Patriotism, pride, and a taste of joy bring a feeling of an American classic. Ballesteros 2 Ballesteros 2 Coca Cola also utilizes logos to push their products for everyone to buy. It helps their company rise economically in saying that not only Americans can be happy with a coca cola bottle in their hand but also the different races living here in America can feel they are a part of America too. Coca Cola is a symbol of happiness worldwide that bring joy and fun to one another and a sense of being an American. In my opinion, this ad is to show how in any special occasion a Coca Cola bottle can bring happiness, being with the ones you love, and quenches your thirst.
Automobiles were interconnected in business as they provided economy benefits through the mass production, more tax opportunities, and billboards provided auto-drivers with advertisements to local businesses. Businesses such as motels increased in popularity in response to auto-drivers and leisure vacations. A few other developments in technology were the radio and telephone, people could make calls to neighbors or friends from their own house and many people enjoyed listening to the radio to stay updated on current events, listen to sports, or get a laugh from comedy stations. Indoor plumbing, running water, and household appliances are a few other developments that had a big influence on society during this era since they improved people’s lifestyles. The common cause of technology is that it’s always influencing change in society and trying to better benefit people’s everyday lives.
Medical Marijuana Can Change Lives Ohio is one of the many states that haven’t legalized medical marijuana. Legalizing medical marijuana in Ohio could really help the lives of many people that need marijuana as a medication and a treatment of the own personal illnesses. In Ohio there are already a lot of Ohioans that want to have marijuana as a medical option. If Ohio were to legalize marijuana, it would be a very simple process to do for the government. When marijuana is legalized it will improve lives of the sick, and support the economy by bringing in a lot of revenue and jobs for people.
When I think of parties in high school I associate many things with the people at the parties, drinking alcohol and smoking cigarettes, I just as easily see people smoking marijuana. Why is an illegal drug just at popular as legal drugs such as alcohol? Why do these kids need to get high to have a good time? There has to be a reason why teens need to light up to enjoy themselves, and I am using this essay to explain the growing