Policy Analysis on Fpasa

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Running Head: POLICY ANAYSIS ASSIGNMENT- FPASA Policy Analysis Assignment Foreign Publishers Advertising Services Act Erika Navarro-Meza 4684262 Brock University Department of Communication, Popular Culture and Film Media Policy- COMM 2P17 Professor Marian Bredin Spring 2012 April 4th 2012 The Foreign Publishers Advertising Services Act became widely known in 1999 as the act that made it difficult and almost impossible for foreign publishers to advertise in Canada and for Canadians, therefore prevented foreign publishers such as the U.S from stealing Canadian advertising media dollars. According to the Media Awareness Network, The FPASA is mainly designated to prevent foreign magazines from taking away Canadian advertising dollars and it was established due Canada’s previous fail in their tax on split-up magazines; magazines are those that are published in Canada with little Canadian content while it has major foreign content mainly aimed at Canadian readers. Since this tax failed and was fought by the U.S who claimed that it violated international trade laws, Canada came up with FPASA which instead prohibited “Canadian advertisers from placing ads in foreign magazines and will find foreign publishers found in violation of this rule. The act makes it an offence for a foreign periodical publisher to supply advertising services directed at the Canadian market to Canadian advertisers” (Department of Justice Canada). The FPASA’s Bill C-55 states that “no foreign publisher shall supply advertising services directed at the Canadian market, to a Canadian advertiser or at a person acting on their behalf” (The House of Commons of Canada); This Bill therefore limits what foreign publishers can and cannot do in regards to advertising. This essay will argue that the Foreign Publishers Advertising

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