Poh Kong Case Study

2146 Words9 Pages
POH KONG JEWELLERS http://www.pohkong.com.my/ COMPANY HISTORY Poh Kong, founded in 1976, as a pioneer jeweller has transformed itself from a heartland traditional goldsmith jeweller into the most recognised top of mind jewellery brand as being synonymous with excellence in respect of design, quality and craftsmanship. Listed in Bursa Malaysia since 2004, Poh Kong is hailed as Malaysia's largest jewellery retail chain store with a network of 100 outlets nationwide with a manufacturing facility. It has succeeded in developing and promoting its own brand and being the sole distributor for many renowned international brands. Poh Kong in-house brands include Tranz, Happy Love, Anggun, The Art of Auspicious, Bunga Raya Gold Bar and many more to come. Poh Kong is the licensee for Disney Collection; sole distributor for Schoeffel luxury pearls from Germany, Luca Carati and Verdi Gioielli from Italy, Angel Diamonds from Belgium, Cocoro from Japan and carrier of many more exquisite jewellery pieces from all over the world. Poh Kong leverages on the image differentiation of its brands and retail concept stores to meet the needs of different customers. Other than Poh Kong and Diamond & Gold outlets, retail concept stores such as Diamond Boutique, Jade Gallery, Tranz Boutique and Oro Bianco are available. Corporate Milestones 1976 Poh Kong was established on March 26th, 1976, with its first outlet at Jalan 52/4, Petaling Jaya, more known as PJ Newtown or PJ State. It has been the Poh Kong Headquarters until today. 1982 First branch in SS2, Petaling Jaya, of retail space 1,500 sq ft and 20 employees, was opened. 1983-1992 Poh Kong opened another 13 branches. 1993 Poh Kong upgraded all outlets with fully computerised point-of-sales and inventory systems. 1995 Poh Kong was made the exclusive distributor of Disney characters in gold in Malaysia. 1996 Poh Kong

More about Poh Kong Case Study

Open Document