Prior to this, Amazon critics targeted Bezos for not disclosing and encouraging charitable donations. Amazon has a solid foundation for CSR, but there is always room for improvement. My recommendations will fall into three categories: Environmental, Community, and Organization. A1. Environment.
We have learned that modern biological technology in high school and got to know the safety of GM foods. However, Martin Evans, a Nobel Prize winner in Physiology in 2007, said the belief that transgenic technology is safe is not entirely founded and any conclusion should be based on testing results. (Evans, p.8) From my perspective, even if GM foods might lead to some troubles with our health, people should accept them to be produced. Otherwise, it must be a barrier to the developing of human race. Another reason for me to support GM foods is why GM foods are always more nutritious and even more delicious than normal conventional foods.
Genetically modified foods are foods and crops that have been genetically engineered to grow more rapidly and more resistant to pests. The common claim for GE foods is that they are improvements on our natural growing crops, and they introduce new assets such as higher amounts of beneficial vitamins and minerals. Biotechnology (or genetically modifying food) is proclaimed to be a new innovative method for creating a more plentiful, higher quality, and nutritious food supply. The first articles I read were mostly about the benefits and good results that can come from genetically modified foods. While organically and traditionally grown foods have transported many different characteristics of the food we eat, genetic engineering can make it easier to narrow the characteristics specifically to what we need faster and in larger numbers.
Competition a. Primary Competition The beverage industry is constantly competing with many of the new drinks that have been introduced into the market. According to Mintel, competition has been affected by price, interchangeable drink options, and by the companies’ acquisition of small and new beverage companies. The market for vitamin-enhanced water compete with new product innovation driven by health and wellness, and most products now offer almost the same benefits as the vitamin water products such as fruity flavored, antioxidants, minerals etc. For this reason, it is believed that the primary competition for Vitamin water is Gatorade, Propel, Powerade, and Snapple.
Using previous knowledge about a parenting brand in order to embrace acceptance of the new product by customers, to enhance the image of that brand and maybe to reposition its operations. What customers think about a certain brand, they associate it with attitudes based on prior knowledge or experience. For example, quality, style, confidence and expectations from the new brand to add even more fresh value. Nevertheless, behind the strategy of introducing new products through brand extensions, there are some hidden incentives too. These can hurt your brand.
So why is organic food getting ever more popular? By just putting a label on food saying it’s healthier and safer than regular food would be enough to get people to buy it. Also with all the more and more places opening like Whole Foods Market, Central Market and Fresh Market attract people from everywhere. If consumers believe its better for them and it makes them healthier and maybe even live longer, people would buy it no matter if its more expensive than lets say Wal-Mart or Sam’s Club. Others buy organic foods over conventional because they believe it’s helping the environment or they don’t want to support the practices of agribusiness (Jackson).
1) Should Marketing Research be included in the Marketing Mix (because it is out now)? Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are not everyone will want what your products has to offer. Having identified its key audiences a company has to ensure a marketing mix is created that appeal specifically to those people.
Foreign market shares are something else that can benefit Walgreens in the long run because global expansion can yield for a better competitive edge in the long run also given that the nature of Walgreens according to the Space Matrix is that they are aggressive a hard push into other countries would be an ideal situation. Another way for the company to be more competitive is to incorporate a better employee hiring structure and pay scale to encourage the limited number of Pharmacists to want to join and be a part of the company this would then increase the competition to hire new pharmacists because the working conditions would be better at Walgreens and
Good to mention the pricing as it is easier to categorize it in a particular section in retail outlet. So, the concept statement eventually describes the core purpose of the new product, its uniqueness and its promise to fulfil unmet customer expectations. I felt the concept statement could have had a better headline to grab reader’s attention. They could have mentioned something like “best value in the market today” just to get ones attention. I also felt the reasons to believe
By providing newer, better and unique products, companies are able to differentiate and stay ahead of the competition. Companies that invest heavily in R&D are able to release commercial products more quickly and anticipate changing consumer demands more rapidly. They can better assess how long a product will last in the market before new technologies catch up. This information is critical in determining whether time and money should be invested in this product or not. R&D can also open new business opportunities by revealing insights about the market that doesn’t have immediate commercial application, but may be useful in the future.