Paradox of Choices

954 Words4 Pages
Living in complex modern world with unlimited choices forces humans and give options to choose and decide. Human’s life is already devoted to choosing and decisions making on a certain circumstance of one or other sort. To quote from Joe Simpson, cited in (Hardman, 2009) ‘’ you’ve got to make decisions. You’ve gotta keep making decisions, even if they are wrong decisions. You know… if you don’t make decisions, you are stuffed’’. It may be daily life small decisions such choosing paint colour for you are house, or risky decisions for instance choosing a degree atUniversity. All these choices have become increasingly complex and as result it limits our happiness. This may probablydue to the fact of improvement in Technology, Emancipation, Political freedom for example Democracy, open society improvement in standard of life , be result of plenty of choices available to us, and the availability of all these choices makes it difficult for humans to make a good decision. Increased level of choices and freedom rather than creating more happiness leads to confusion and disappointment. This essay will discuss the implication of the paradox of choice for individuals and society by focusing on the problem of choices for women, education and consumerism. Firstly, it could be argued that too much choice leads to disappointment and confusion. This is particularly evident in the case of women and their increased choice options such as equal opportunities at education, work, marriage, children widespread emancipation in the western world. Emancipation is the fact of being set free from legal, social and political restriction (Oxford dictionary, 2011). As women are becoming independent and chose their own life style and this is most likely result of an increase in the gender gap, as the gender gap increases the amount of choices increases for women. According to OECD citied in
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