Kudler should invest a significant amount of research on identifying the strengths and weaknesses of Whole Foods Market and how they can capitalize on those weaknesses. Focusing primarily on the costs of similar products to ensure that they will be able to remain competitive are indeed truly offering quality product at affordable prices. Saving money is a primary concern for most consumers and Kudler needs to invest in research tactics in this area to address that consumer
This marketing initiative will track the customer’s buying habits and allow Kudler to target to specific customers. Looking at the current information technologies databases, Kudler foods has a system that tracks internal sales data but wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2010). Strategies and Tactics The company, Kudler Fine Foods, must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper.
Panera Bread is a company with distinctive and effective concept and strategy which has given them a competitive advantage over its competitors in the submarket industry. Panera Bread’s strategy includes providing specialty bakery and café experience to urban workers and suburban dwellers. They specialize in fresh baked bread that made with quality and detail, made to order sandwiches, custom roasted coffees and other café beverage. Panera Bread has unique style to its menu, café design, inviting ambience with the decoration of its café locations. Panera offers their customers the chance to come in the café to order breakfast, lunch, daytime and the “chill out”- time between the breakfast and lunch and between lunch and dinner.
Their menu consists of over 200 large portioned dishes to choose from (The Cheesecake Factory, 2013). The Cheesecake Factory also offers a family friendly environment to their customers. While doing the S.W.O.T (strengths, weakness, opportunities, and threats) analysis for The Cheesecake Factory, there were several strengths and weaknesses presented within the company. Through proper utilization of this analysis, the company should be able to gain a competitive advantage. While evaluating the strengths of the restaurant, it is clearly their elaborate menu.
DQ 2 : "Panera Bread" Please respond to the following: Evaluate Panera Bread’s strategy and its effectiveness with executing the strategy within the competitive fast-casual restaurant marketplace. Discuss the pitfalls to this strategy and the potential impact to the performance of Panera Bread. Select one of Panera Bread’s competitors and discuss a disadvantage that Panera has with the competitor and how this disadvantage may be overcome. Week
In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success. Research aids in the development of marketing strategies and tactics. Part of the marketing research is to conduct competitive marketing intelligence so that the big picture can be compiled and analyzed. When all the data is collected and presented in a logical manner intelligent decision can be made. Intelligent decisions save Kudler money and
William Rosenberg, a food franchising pioneer who founded the Dunkin' Donuts chain and witnessed its spread from coast to coast and into 37 countries, has died. He was 86.The success of Industrial Luncheon Services led Rosenberg to open his first coffee and donut shop, the "Open Kettle". Then, in 1950, Rosenberg opened the first store known as Dunkin Donuts in Quincy, Massachusetts. The company began franchising five years later. By 1963, there were over 100 Dunkin Donuts shops open and by 1979 over 1000 locations open.
Quick-service restaurants are highly competitive. Strategy and strategic vision must be fully employed to overcome an already crowded market. The utilization and study of value discipline, generic strategy and grand strategy must be examined more closely. Strategies First Slice Bread Kitchen will examine value disciple, generic strategy, and a grand strategy to find the best fit in each category. There are “…three value disciplines: operational excellence, customer intimacy, or product leadership” (Pearce & Robinson.
1. Introduction Today, it is known by the name of Panera Bread. Since its existence from 1981, Panera Bread has been in the top three bakery-café companies in the US, serving its many customers mainly bakeries, artisan bread, made-to-go sandwiches, salads, soups and café beverages. In 1981, Panera Bread started working as Au Bon Pain Company, which later on in 1993, the company bought the 20 Saint Louis Bread bakery-cafes and renamed it to Panera Bread in 1997. Panera Bread is operation in 41 countries and it has as 1325 stores across US and recently Canada.
Marketing Research Paper Kellogg and New Product Innovation Managing the Marketing Function November 8, 2010 Executive Summary The Kellogg’s Company began over 100 years ago in Battle Creek, Michigan, producing ‘better-for-you’ breakfast foods with a strong focus on nutrition, health, and quality. Today, it has a wide geographical presence, manufacturing in 18 countries around the world and selling products in over 180, still maintaining its headquarters in Battle Creek. The company produces and markets ready-to-eat cereal and convenience foods. While cereal is produced under the Kellogg’s name, the company produces many other products under various brand names which include; Keebler, Cheez-it, Murray, Austin, and Famous Amos. A commitment to nutrition without compromising taste or quality remains at the core of its business philosophy.