Nouveau Riche Essay

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The term nouveau riche (French: “new rich” [nu.vo ʁiʃ]), describes rich people who acquired their wealth within their own generations; the equivalent English term is (the) new rich or new money (in contrast with "old money").[1] Sociologically, nouveau riche describes the man or woman who previously had belonged to a lower social class and economic stratum (rank) within that class; and that the new money — which constitutes his or her wealth — allowed upward social mobility and provided the means for conspicuous consumption, the buying of goods and services that signal membership in an upper class. As a pejorative term, nouveau riche effects distinctions of type, the given stratum within a social class; hence, among the rich people of a social class, nouveau riche describes the vulgarity and ostentation of the new-rich man and woman who lack the worldly experience and the system of values of Old Money, of inherited wealth, such as the patriciate and the gentry. Social status is defined in relation to wealth, and the power granted by the wealth. Hence, the upper, ruling classes have legitimized “ . . . their rule with claims of status and honor and moral superiority.”[4] Ruling classes make claims in defense of the ascribed superiority of wealth inherited through “blood . . . and the concept of proper breeding.” The Nouveau riche man and woman are juxtaposed against the people of the Old Money social class; and with trans-generational, inherited wealth, in order to highlight the cultural, value system and societal differences, between the two social groups within the class. Old Family ties, as traditional claims of status, are not found in the nouveaux riches, which challenges and ultimately redefines social traditions and values such as the institution of debutantes and their debut to society. As seen through the rise in the number of debutantes, the social value

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