New International Structure of Sony Corporation

1954 Words8 Pages
MGT3155 Global Operations Management Student: Zhengchao Guo Student number: M00341185 Module Title and number: MGT3155 Title of course work: New International Structure of Sony Corporation Date of submission: 25/04/2012 Words account: 1,702 Contents 1. Introduction 2 2. Internationalization of Sony 3 2.1 International strategy of Sony Corporation 3 2.1.1 Technology and knowledge transfer 4 2.1.2 Absorptive capacity 5 2.1.3 Outsourcing 6 2.1.4 Global manufacturing networks 7 2.1.5 Global supply chains 7 3. Conclusion 8 4. References 10 1. Introduction Sony is a Japanese famous multinational corporation headquartered in Tokyo, Japan. This report will explain the internationalization strategy of Sony, and how Sony used internationalization strategic to expanded foreign market (‘Sony Corporation’ 2010). This paragraph will use three aspects to introduce the internationalization strategy of Sony Corporation and evaluate the international structure of Sony Corporation. And then, it will evaluate the affect of internationalization of Sony Corporation and the recommendations for the corporation’s future development. Firstly, it will mainly focus on the explanation of the strategy of internationalization of Sony Corporation. The information about the international strategy will give in the first, then, the affect of the strategy on enterprise, also, the methods to get the strategy of internationalization. The last point of this aspect is about the role of strategy of internationalization in the enterprise culture of Sony. The second aspect is about explained how the company can achieve the recommendation FDI. It will assess mainly from the different elements, and the example to explain this strategy’s technology and knowledge transfer. The second aspect is absorptive

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