Nestle Ethical Dilemma

2262 Words10 Pages
Executive Summary Nestlé is a Swiss-based, massive global food and beverage manufacturer that has existed for over 140 years. Today, we can see Nestlé’s products almost everywhere, simply because the company possesses countless brands that range in so many products – food and snack, beverage, ice cream, chocolate, breakfast cereal, even pet food. Let’s take Kit-Kat, the chocolate that everybody loves. Who never bought a bar of Kit-Kat? But nevertheless, despite its fame and success, who knows Nestlé was once called “The Baby Killer”? This report will discuss about the controversy of Nestlé’s unethical marketing strategy practice that has been accused to cause mass death of babies in the Third World countries in the 1970s. Nestle’s promotion of infant formula as a substitute for breast-feeding has raged many organizations in the world and impacted in a giant Nestlé boycott. The report will further elaborate how Nestlé finally resolved the issue, along with the opinion and recommendations from the author. Background of the Company Nestlé is a giant multi-national company from Switzerland. It is currently the largest food and beverage company in the world with over 8,000 brands and worldwide sales of over $100 billion. The company owns around 450 factories and operates in 86 countries around the globe. Nestlé sells various products, ranging from bottled water, dairy products, coffee, frozen and processed foods, breakfast cereals, ice cream, snacks, and infant food. Nestlé’s most known brands include Kit-Kat, Nescafe, Nespresso, and Smarties. The company’s main objective is to be recognized as the world leader in Nutrition, Health, and Wellness. The motto of Nestlé, “Good Food, Good Life” embraces Nestlé’s aim to enhance the quality of customers lives every day by offering tastier and healthier food and beverage options, as well as encouraging a healthy

More about Nestle Ethical Dilemma

Open Document