Native Americans In Pop Culture

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The R-word and Racist Native American Sports Team Logos Racial epithets have long existed and plagued our society, Native Americans throughout the country consider the R-word a racial, derogatory slur along the same lines of other hurtful, slanderous, and offensive ethnic insults including the N-word among African-Americans, the K-word for the Jewish and the W-word amongst Latinos. Above all, the portrayal of stereotypical Indian images is common in American popular culture (i.e. Jeep Cherokee, Land O’Lakes butter). Moreover, the use of Indian logos or mascots at both the professional and high school level in sports has become increasingly controversial. Thus, the removal of Native American mascots from sports teams is necessary to…show more content…
In a research conducted by Liu & Zhang on the representation of Native Americans in pop culture, “the film Dances with Wolves; the radio and TV Western, The Lone Ranger; and the novel, by Fenimore Cooper, The Last of the Mohicans, are just a handful of TV shows ad movies that present negative or romanticized images of American Indians, either nasty or cruel, or subservient and short, but all disappearing.” For instance, the fabricated Indian images on TV and in the Hollywood films influence the identity formation of individual Native…show more content…
(They are no longer used because the NCAA banned teams with racist names and mascots from post-season play.) He implies that these logos appropriate the identities of Native Americans, many of whose languages and cultures have been destroyed by Euro-Americans. They take sacred religious symbols from Native American cultures – eagle feathers, face paint, and peace pipes – belittle them, and exploit them for the commercial and entertainment purposes of Americans. And they perpetuate outdated, demeaning stereotypes of Native Americans that make it difficult for Native Americans to represent themselves as part of contemporary American society. Be that as it may, these logos reduce Native Americans to savages, to defeated enemies who have been “erased” from today’s world. Indian mascots objectify and commercialize Native Americans and their cultures. Cigar store Indians were used as advertisements to sell tobacco. Urban Outfitters used Navajo patterns to sell clothes, at least until lawyers representing the Navajo Nation filed suit against them and won an injunction forcing them to stop.

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