Mm51 Week 2 Marketing Plan

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MM522 Marketing Plan Week 2 July 22nd 2012 Product Idea: A small device the size of a beeper and flatter that attaches to the belt to calculate the intake of calories, the calories burned and the amount a person has walked. All three features can be viewed by pressing a simple button. SITUATION ANALYSIS According to Centers for Disease Control and Prevention reports that the number of new diabetes cases each year will increase from 8 per 1,000 people in 2008, to 15 per 1,000 in 2050 (CDC, 2010). Diabetes can put people at higher risk of many diseases such as heart disease, kidney disease, and etc. Currently, it is one of the leading…show more content…
Fitbit comes in the size of a USB stick. It has a super sensitive 3D motion sensor which tracks your day down to details, showing your exact steps taken, calories burned, and distance traveled & floors climbed. Fitbit has a website, iphone and Android apps for users, where they can log-in and monitor food, water and weight along with checking their stats while on the go. The Ultra will help you track the amount and quality of your sleep, but you have to manually set the stopwatch to do that as well. It comes in two color options, blue/black and plum/black. This device costs $99.95 and free shipping. “Striiv” was released in October 2011; it is an “ultra simplified device” which offers rewards and challenges to motivate its users along with keeping them active. The device is touch screen and about the size of a pack of “Tic-Tacs”. Striiv engages its customers by giving out trophies and points for accomplishments for the number of stairs climbed and your points can be used towards animated games built inside the device. So you can feel good about working out Striiv lets you choose three charities which can receive a donation based on your

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