Mkt 421 Week 1: Personal View Of Marketing In Our Society

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Week One Individual Assignment Roger W. Anderson Jr. University of Phoenix, Murrieta Campus MKT 421 [ February 20, 2013 ] Robert Landesman Week One Individual Assignment As emphasized in the introduction to our first weeks reading assignment, marketing is a large portion of our daily lives, regardless of our understanding of what marketing actually entails. An individual’s understanding of marketing will most likely not include the all encompassing aspects of the full perspective of marketing in today society. What is marketing? Prior to reading our assigned texts, my personal definition of marketing would have been a very simplistic description of the full aspect of marketing. Marketing in my view would be defined as the functions or processes put in place by businesses to improve the public view of specific products or trademarks in order to entice consumers to utilize these products or brands as part of their regular consumer purchases. These processes would include differing forms of advertising and product placement into areas common to the daily activities of…show more content…
Other definitions can have a differing perspective. The American Marketing Association defines marketing as “…the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offering that have value for customers, clients, partners, and society at large” (para. 4). This definition is focused from the perspective specific to marketing, yet it stills maintains a broad general focus. Both of the provided definitions describe the term without getting into the specific aspects associated with marketing from the business perspective. After reviewing the assigned reading, it is very apparent that marketing factors into all aspects of a successful

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