Lane Bryant: Business Analysis Trina Brand Managerial Marketing BUS 620 July 23, 2012 Lane Bryant: Business Analysis Abstract Marketing strategies are necessary for the success of any business or company. This paper focuses on the generic marketing strategy and market segmentation of Lane Bryant. A couple of the generic marketing strategies are combined with specific market segmentation to aid in achieving high profits and retail success. Introduction The primary goal for companies is to generate profit, maintain stability and achieve substantial growth. Therefore, companies employ various strategies to advertise and sell their products or services.
* Groupon provides access to great deals and discounts which are usable at customer's local and/or national companies. * Groupon creates a powerful communication channels between customers and merchants as well as providing a personalized customer experience. * Groupon develops and maintains customer profiles in order to improve interactions between them and merchants. I believe that these features, which I think is called customer-centric, can be considered as contemporary as it considers the needs and benefit of both customers and merchants. It also keeps up with the recent technologies and helps boosting the e-commerce sector.
Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property. Using a marketing plan that targets professionals, retirees, and families will benefit the shareholders and employees of McBride Financial Services. To target families and retirees McBride Financial Services can use newspaper, television, and radio advertisements. Professionals can be targeted with the use of social media, Internet, or smart phone applications. The goal of a good marketing plan is to increase services, which increase profit of the firm.
By consolidation and retention of the competition, Service Experts was able to capture market share in the HVAC service. Service Experts made a brilliant move on the behalf of obtaining contractors that they have groomed and set up for success. This drove the growth strategy for the company, acquire and conquer are strategies that are used all too often in business. It can be seen as a process of forward integration, but in a service based module, and not a manufacturing base sense. The growth strategy of capturing market share and growing revenue to increase business presence in the market was achieved for Service Experts.
WANGUI MUTHAKA CASE ANALYSIS 2 “ROI for a Customer Relationship Management Initiative at GST” EBTM 740 Tuesday March, 10th 2015 This case attempts to assess Teradata, a data warehouse technology provider, proposed data mart consolidation program for GST which would improve the effectiveness of the marketing programs and also increase the retention of the quality customers. In addition to that, the company could also analyze the trends of different customer, changes in their tastes and also launch new policies regarding to the needs of the customers. As a result, this would increase the profits of the company and hence, its market share significantly. The CFO of GST, Mark Johnson and Vice President of marketing, Erica Kolks are concerned regarding the profitability of the proposed program. The management of the company has decided to introduce changes to the business processes.
P3 explain the role of advertising agencies in the development of a successful promotional campaign | Roles of advertising agencies: services offered such as media planning eg advertisement design, copywriting, graphic design, typography, production; cost options eg in-house versus outsourcingTypes of media: local; regional; national; international; terrestrial; satellite; digital; internet; specialist media | * * Advertising agencies are used to help with a business/organization objectives and aims within promotion. They have a lot of skills, resources and experience which can save a lot of time, effort and money. You can also get some that specialize in a certain field with a variety of services to match all budgets. And another great thing is that they can help create a internal team especially for one campaign. Some negatives include that it will cost more than house marketing.
The integrated mobile phone service will allow these employees to communicate quickly with their customers and managers, thus improving response time, productivity, and revenue. In store operations will see additional business value through addition of wireless tracking for inventory, merchandise receiving, item ordering and price
Executive Summary Rolling Stone Moss (RMS) Company are expanding because of the successful performance in the marketplace, thus the new Customer Contact Center (CCC) office is required to build good relationship with customers. This report purpose is providing the concept of open-plan design office for RMS Company that can satisfy employees’ needs and wants. Furthermore, health, surface, ergonomic, safety and security environment will discuss further to enhance performance of employees. Beside that, several criteria to be used for selecting videoconference is describing in this report. Finally, conclusions as well as recommendation are provided in the last part of this report to accomplish company success to measure preeminent working environment for employees.
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. The opportunities for business efficiency based on the increasing availability of the web technology which gives Perfect Paints all kinds of opportunities to speed up the interactions with both suppliers and customers. Therefore this can lead to a number of efficiencies. Firstly, the supply chain efficiencies is when a business will always be both a buyer and a seller, buying products from other businesses, buying product from others and selling to others or private consumers. A company like Perfect Paints has to buy the materials it used before it can sell finished products.
WHAT IS PROMOTION? Promotion is one of the major elements of the marketing mix of the business. Promotion is a form of persuasive communication, or getting others to do what you want them to do. Its function is that of informing consumers about a product or service and influencing them to buy that product or service. There are many different promotional tools that are used by businesses to enhance the image of the product, such as mailings, speeches,