Mini Case on Sony

520 Words3 Pages
1. Sony had been successful in the past for its long history of creating electronics devices of superior quality and design. Its market capitalization at the time was $55 billion, and cooperation among strategic business units head lead Sony to many breakthrough innovations. 2. Mr. Idei’s assessment is that soft alliances have more advantages than hard alliances. While mergers and acquisitions take many years to succeed, soft alliances create benefits more easily and in shorter time period. Another advantage of soft alliances is the ability to form partnerships with many different companies. He mentioned about the possibilities soft alliances offer such as easy-to-access environment to everyone and the cooperation between shared vision companies. I disagree to his standing because soft alliances are not always better than hard alliances. In this specific scenario that Sony was in, soft alliance might seem to be a better choice since it offered more immediate success and required less effort. However, hard alliances are more like a long-term plan to safely retain the company’s position in the market. So we can only say which one is better in a specific given situation, and the process toward that decision must be base 3. Apple succeeded in the digital portable music industry because of their development of digital rights management system to control and restrict the transfer of copy righted digital music. This had protected the music studio’s interests while creating value that enabled consumers to enjoy portable digital music. It also redefined the music industry by reinventing itself as a content-delivery mobile-device company. This was a breakthrough and innovative move indicating Apple’s forecast of the trend of future marketplace. Organization of small, empowered, cross-functional team to produce the Ipod, and Apple successfully outsourced and
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