Media Influence on Society

2084 Words9 Pages
According to Noam Chomsky, “What lies behind us and before us are very small matters compare to what lies right to the face.” The issue of the media influence on society’s cultural structure has frequently been debated. The impact on the audience by the media influences the interpretations of social order. Also, the media goes hand in hand with American politics. The information provided by the media is controlled by business cooperates and their economic interest that is shared by political elites. The media is responsible for creating different classes with respect to appearance, color, economic status, religion, and with the help of politics, advertisement because of the media’s powerful influence on public perception, which directly or indirectly affects the consciousness of a human being. The media can be very biased about a story, advertisements, coverage on different social issues. The media Pundits and talk heads talk about thinks which will make a story interesting, outrageous and as incredible as possible just to make profit out of it. For example, the media reporting of the Iraqi war, also known as “War on Terrorism”, influenced Americans to unleash a sentiment of patriotism which lead to a feeling of intolerance against the Middle Eastern. On the other hand, the media ignored people smashing the stores of the Middle Eastern looking ethnicity people in America. The Middle Eastern looking human being is looked upon as terrorist and the media help this influence of apprehension to spread. Entertainment and public information seen to be two key roles of the media and it is the mirror of the society. The media claims that it shows what audiences want to see. In reality the media is a dusty window through which we really cannot see anything. It is controlled by the few companies and hence, for the most part, it is profit oriented only and it is not
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