Media Influence in Ethnic and Racial Stereotypes Essay

1315 WordsDec 1, 20136 Pages
Media Influence in Ethnic and Racial Stereotypes People being generalized based on limited and inaccurate information by sources as television, cartoons or even comic books. This is an explanation that seems to go against many public standards. According to the Webster's Dictionary stereotyping is defined as a fixed conventional notion or conception of an individual or group of people, held by a number of people. The above words are the exact description of stereotypes. Stereotypes as understood from the definition, goes mostly hand in hand with media; only not the regular meaning of the innocent media we know. Media propaganda is the other form of media that is rather described as media manipulation. Stereotypes can be basic or complex generalizations which people apply to individuals or groups based on their appearance, behavior and beliefs. Stereotypes are found everywhere. Though our world seems to be improving in many ways it seems almost impossible to liberate it from stereotypes. In this paper, the following will be discussed: first, how stereotypes of ethnic groups function in propaganda, why does it function so well, and finally, the consequences of these stereotypes on the life of Egyptians in particular in society. It is essential to start with some clarification of the circumstances related with propaganda. Propaganda can be thought of as a foster parent for stereotypes. Propaganda is known to be the intentional manipulation of public opinion through hidden messages in advertisements and other media functions. Thus, propaganda uses many techniques to be able to deliver theses hidden messages to the public and influence their opinion. Fear, brainwashing, name calling, glittering generality, misinformation and much more are some of the techniques that propaganda uses to influence and manipulate the opinions of the majority. Propaganda finds the

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