Media Art Analysis

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Art has been categorized as high culture from the very beginning of its creation, or we could also say, from the day it has been discovered. In the early ages, high culture art only exists in the life of high-class individuals who can afford the luxury while the rest of the world still struggles to meet the essential needs for food and clothing. It gives us a way to be creative and express ourselves. What differs human from animals? First, a human being knows how to make fire. Second, it is art that makes us more thoughtful and well-rounded humans. Through years of refinement and innovation, art has branched out in many directions, where recently media art became the popular form of expression. According to the Webster Dictionary, media is the plural form of medium originated in the field of advertising over 70 years ago. It is defined as means of communication that reach or influence people widely. The term media art is used to describe artistic projects involving technological, aesthetical, social, cultural, legal and political issues that come along with the emergence of new media. Since 1990s the new media have included Internet, mobiles, wireless, GPS and lighting technologies. This paper will discuss specifically of the use in wearable technology analyzing from a primary media artwork: Akris RTW Fall 2014 Collection embroidered with LED Lights. Then from this point establish a more concise and clear relationship between other related wearable technologies and products including electro outfits, musical jacket incorporating an e-broidered keypad and fabric buses, and Boom Box shoulder bags, in order to explore and develop a genealogy on a broader platform. “Burberry chief executive Angela Ahrendts is leaving the luxury goods firm to join technology giant Apple is a sign of things to come,” Says Sophie Curtis from the Telegraph. Fashion and technology have

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