The Program Director Millions of people tune-in to their favorite radio stations everyday and are entertained, informed, and kept in good company as they go about their daily routines. Radio is powerful medium that has been around since the early 1920's and has proven its ability to prosper and maintain it's position as a viable part of our society. But the task has not been easy. In fact, radio stations in all markets are constantly battling, not only with each other, but also with new technologies and outlets that threaten its very existence. So in reaction to an ever-changing market, radio must constantly evolve and adapt in order to stay in the race.
Legal and Regulatory Forces and Trends There are numerous opportunities to develop the Home Sweet Home Radio further through radio streams and NetRadio. KLAV 1230 AM, Las Vegas, Nevada, is the host for the radio show and offers streaming broadcasting that is an added service included in the cost of air and radio production. There are legal regulations followed for the net streaming of the radio show are completely covered in the Agreement fully executed by the hosting radio channel KLAV. Third party umbrella licenses for web broadcasting that can be purchased in the United States. Home Sweet Home Radio shall further expand our listener base, we will investigate this opportunity to ensure we are maximizing opportunity to reach out to a larger audience of listeners.
Mass media uses these technologies on a daily bases for a number of functions. Today radio reaches mass and diverse audiences. Radio is not just reserved for radio players or car speakers. Many people use the music app Pandora which allows listeners to personalize their radio station according to their taste in music This music app, Pandora was invented by Time Westergren. Listeners vote on songs by tapping the thumbs up or thumbs down to signal wheteher they dislike or like a song.
This was perceived as the best way of brand building. The final pre-launch marketing plan also included other elements of marketing so as to generate an emotional response. These included catalogue offers, featuring own website, large public relation events, TV shows and a radio DJ program. The success of the pre-launch program created a pre-booking of around 9000 Z3 by December 1995 as compared to 5000 projected. The dilemma here is to sustain the hype created by the first phase of the campaign, and not to lose the infatuated feelings of the customers.
Nicholas Rankins CIS/207 04/13/2015 Bob Juszynski Information is used in just about every organization you can think of. They store that information to have records of transactions and their customer’s info so they can send you promotions to get you to come buy their products. You sometimes get emails for products a company want you buy because you have bought a similar product recently. You sometimes get coupons in the mail form a store you just bought stuff from it a marketing strategy using your information to boost sale for that company. Have you ever notice you were looking at something on the internet like a new television from Walmart.com you leave and go to Facebook and you see that same television as an ad on your Facebook it called adware.
ASSESSMENT TWO: CASE STUDY. | Genres in the Vehicle Strand of Media | U75102: Understanding Media | | Hannah Lovegrove - 10066847 | 11/29/2010 | | Theory chosen is Genres within the Vehicle Strand. ‘Jaws’ is the chosen medium. WORD COUNT: 1,441 Case Study: Genres in the Vehicle Strand of Media Media was a sense first found in 1605 (Harper, D 2010) and is defined as “the means of communication that reach larger numbers of people, such as television, newspapers and radio” (Collins Dictionary, 2009). The varying sources of media are relied upon everyday by the general public as a source for gaining information whether it be factual or fiction and the media sector is therefore very lucrative and profitable.
Propaganda- The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. Propaganda has been used throughout history and is still used in media today to sway or persuade a large number of people. The message is usually repeated and dispersed over a wide variety of media in order to create a chosen result in audience attitudes. Propaganda can be a very powerful tool in influencing large numbers of people, especially in times of war. In World War 2, radio was used as the primary means for spreading propaganda since it had the ability to broadcast over vast distances and to a large audience, making it more useful and more powerful than any other form of media at the time.
Wal-Mart is a Leading Proponent of RFID use in Supply Chain Management Abstract Businesses look for ways to improve their Supply Chain Management (SCM). The radio frequency identification (RFID) technology has gained increased interest from businesses in recent years. An innovation developed from WWII radar technology, RFID offers the ability for businesses to increase their logistics in regards to accurate inventory accountability. Wal-Mart, the US retail giant, led the industry in the implementation of RFID in 2003 requiring its suppliers to employee this technology. As a front runner of this technology, Wal-Mart has recognized how the RFID enabling technology increases retailer’s logistical mission of right product at the right place and time, thus improving SCM efficiency; and increasing sales and profits.
Rather this impact stems from the entirety of the BBC’s activities in pursuit of its public service remit. This essay attempts, using semiotic theory, to capture and exemplify the range and scale of the BBC’s cultural impact , focusing in turn upon the BBC’s role in: 1. developing the culture of broadcasting – radio and television are themselves significant cultural forms which touch the lives of millions every day, and which in their turn have helped define UK popular culture. Over the last eighty years the BBC has arguably played the biggest single role in shaping the development of broadcasting media, and the culture which flows from it, in the UK and beyond 2. providing universal access to culture – the BBC aims through its cultural programmes to give everyone access to a wide range of cultural experiences. The BBC invests over £500million a year on such content, ranging across most of its public services. BBC programmes aim to reflect the richness of cultural diversity – popular and high, historic and contemporary, and the cultural heritage of different countries and communities, including minority cultures of the UK.
This is good as it influences the public and Sony Music’s target profit to buy more products maximising profits as a result. This links to another advantage of Synergy as they are using most of their own brands in the project; whatever it may be, they appeal to a wider target market for example if Sony Music were to work on a movie project like Spiderman using Synergy they can use their subsidiaries (film studios, music labels, products etc.) appeal to audience in the electronics market, their film audience and their music audience further promoting their brand however in some cases the workload can be shared between two or more companies exploiting the strengths, like for example Sony Music would share their skills with Marvel when it came to the production of Spiderman. This is also another advantage as each company that co-operates with Sony Music and vice versa will receive skill and ideas to the project. Finally another advantage of Synergy is that it influences the public opinion which again further helps promote their brand but also if Sony Music influences the public they will use more of their products meaning Sony Music may dominate the market and the industry.