Mdvip: Become a Priority Not Just a Patient

962 Words4 Pages
1. Using the buyer’s perception of value presented in figure 6.1 discuss the value provided by the MDVIP business model. Do you believe that MDVIP offers a good value to patients? MDVIP does offer a great service value to customers since it changes the common business model offered by physicians. Dr.Ray struggle trying to follow the common model used by other physician. He wasn’t able to provide the level of services he wanted to his patients, he wasn’t earning enough, he had to many clients and not enough time for all of them. On the other hand customer had to schedule an appointment days in advance and wait up to 10 days to meet with the doctor. This is an extremely valuable offers to customers since they have less time cost since they can schedule a meeting with a doctor next day or even the same day, decreasing the time spent in the clinic. Patient’s saves energy cost since it reduces the time spent in the waiting room or on the phone trying to reach the doctor. Reduces psychic cost since it reduces the stress of scheduling an appointment and waiting for the services. In the case of monetary cost, customers may see the services as an expensive options but at the same time they can save time and energy and focus on getting well quicker so for many this advantage might be worth more than what they are actually paying dollars wise. 2. Based on the 10 factors that influence price sensitivity described in the text, select 5 of these factors and discuss weather patient demand for health care is elastic or inelastic? Perceived substituted effect is low on medicine. There are not many options to choose you might go to natural medicine acupuncture or any other type of alternative medicine but still for severe cases you will have to end up at a physician. Since substituted are low price sensitivity low making medicine inelastic demand won’t change in case of a change
Open Document