∴ Ls (Average number in system (including any being served) = Ls (Service Champion) + Ls (Food Champion) =3+0.82=3.82 customers 5. If the restaurant runs a sale and customer arrival rate increases by 20%, how would this change the total time expected to serve a customer? How would this change the average number of cars in the drive-thru line? Now, arrival rate increased by 20%, So, new λ=90+20%=108 customers per hour
Marketing Implication 7 5.1 Marketing Strategy Review 7 5.2 BrandMap Attributes Implication 8 5.2.1 Price (Expensive) : 8 5.2.2 Various Menu 9 5.2.3 High Service Speed 9 5.2.4 High Calorie Content 10 5.2.5 Nutritional 10 5.2.6 Convenient 10 5.2.7 Novelties for Child 11 References 12 Appendix 13 The Fast Food Restaurant Survey 14 1. Basic Information McDonald's Corporation (McDonald's or ‘the company’) is one of the world's largest foodservice retailing chain. The company is primarily known for its burgers and fries which it sells through more than 32,737 restaurants in 117 countries. This report is analyzing the marketing implication of McDonald’s by using BrandMap Software. 2.Exploratory research of the attribute selection The company’ view information was searched from DATAMONITOR 360 website and annual report of McDonald’s 2010.
UNIT 13- RECRUITMENT AND SELECTION TASK 1 (P1) RECRUITMENT PLANNING McDonalds The business began in 1940, with a restau rant opened by siblings Dick and Mac McDonald in San Bernardino, California. McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling fast food. More recently, it also offers salads with the successful expansion of McDonald's into many international markets; the company has become a symbol of globalization. In 1974, McDonalds opened its first restaurant in the Auk. Today more than 2.5 million people in this country place their trust in McDonalds everyday, trusting the company to provide them with food of a high standard, quick service and value for money.
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
Quantitative Analysis My choices for the Quantitative analysis is Taco Bell and Wal-Mart Taco Bell used forcasting and Qualitative analysis models to help save over $150 million in the mid 90’s, it started a trend that has caused many if not all fast food establishments to adopt this principle to focus on what time sales are at a peak and when more employess are needed and what training is necessary for the staff due to over/under rings and other factors. The choses process is a data warehouse and reporting structure to address the requirements for a fast food franchise operation. The company Exclusive ore designed and implemented the process initially for 80 Taco Bell and Kentucky Fried Chicken locations. The process was so effective it was implemented in all locations country wide and eventually internationally as well. The program had 2 main sources of data to gather, 1) Daily sales information automatically polled by the TACO system DePol utility.
According to NASDAQ: WEN they are the world’s third largest quick service hamburger company. To us this is known as a fast food restaurant. Wendy’s has more than 6,500 restaurants in the United States and 27 other United States territories in the world. When Dave Thomas opened the first Wendy’s restaurant in Ohio in 1969 he vowed to have quality food. That is why today, that they still serve the best quality foods around that is made to order.
By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc (McDonald's originator) laid the foundation for McDonald's global success. Today, McDonald's values transcend borders and cultures. Each and every day, 47 million consumers worldwide visit McDonald's because they know and love the Golden Arches, Ronald McDonald and Big Mac sandwiches. In conclusion as stated before marketing is the foundation of all business and a business cannot flourish without marketing. Marketing is everywhere, it’s just we don’t recognize it because it’s been the social norm, but it’s there in plain sight.
Starbucks v. McDonalds On January 7, 2008 the Wall Street Journal reported that McDonalds was introducing coffee bars to 14,000 of its U.S. restaurants . This is a huge project helping McDonalds in its “coffee war” with Starbucks. Like Starbucks, each coffee bar will have its own barista (someone who prepares and serves coffee) and flaunt cappuccino and espresso machines. The company estimates $1 billion in additional sales revenue will be added to the company’s income statement . McDonalds has benefited from several years of strong growth, having nearly $22 billion in sales in 2006.
| Strengths | Weaknesses | | 1) Strong name branding (logo) rating. The golden arches are known around the world.2) Hamburger University - more than 5,000 attendees per year, and the courses are taught in 28 languages.3) Strong Global presence and Brand recognition4) Introduction of new products5) Largest market share in the fast food industry, and a newly introduced niche into the coffee industry.6) Large number of drive through restraints that offer consumers a quick convenience option. | 1) Starbucks has the larger consumer base of those who have a secondary degree.2) Menu options with poor nutritional value lead to constant media attack: Media focus on poor nutrition3) Poor customer service4) McDonalds Company is based out of the U.S., and the U.S. dollar is low making expansion in the U.S. less profitable.5) High employee turnover rates | Opportunities | S-O Strategies | W-O Strategies | 1) Growing Health Trends among consumers – As of 2009 approximately 57% of consumers were making healthier meal choices, and this number is pretty flat. With the population trending towards low fat, low calorie diets, McDonald’s has endless possibilities to adjust their menu to meet this demand.2) In the 2009 Pew Research Survey – McDonald’s vs. Starbucks it showed that people with a high school degree or less prefer McDonald’s (50% to 26%). Which actually is favorable for McDonalds because the number of high school graduates has decreased again, putting more people into this category.
Therefore, customer will be more confident with this brand and willing to buy more products from it.- 2 restaurants of McDonald’s are located in Ho Chi Minh, which is the most developed city in Vietnam with a high rate of income and consumption. Specificly, young adults and wealthy people are main groups for the brand to serve. (ThanhNien News 2013).- McDonald has a special discount and offering system for children. Therefore, it can easily attract parents with childrens.- McDonald's open its stores 24 hours a day, which can meet the needs of customers anytime. | Weaknesses- McDonald’s entered Vietnam's market later than other fastfood brands such as KFC, Loteria and Jollibee (Clark, A 2014).