Mba Short Notes for Communication

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BA 9205 - COMMUNICATION SKILLS UNIT – I - COMMUNICATION IN BUSINESS Systems approach- forms - functions and principles of communication - management and communication- communication patterns - barriers to communication - interpersonal perception– SWOT analysis -Johari Window -Transactional Analysis. I.INTRODUCTION: 1. MEANING: Communication is derived from the Latin word communicare. This occurs usually between sender and receiver. The main features of communication are Idea, Information and knowledge. 2. DEFINITION: According to Newman and summer “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons. 3. WHAT IS COMMUNICATION SKILL? Communication kill is concerned with the ability to transmit and receive messages. 4. CHARACTERISTICS OF COMMUNICATION: o It is a two way process o Ongoing process o Essential in all type of organization o Create mutual understanding by seeking information persuading other. o It consist not only facts but ideas and emotions too. o It’s a dynamic process o It’s a goal oriented process o Inter-disciplinary science o It takes two to complete communication. o Organization communication consists of flow of message through several network for problem solving, information, sharing, etc., 5. SCOPE OF COMMUNICATION:  Influence, Facilitating the changes, Decision making, Information sharing  Feed back, Control, Problem solving, Gate keeping & Group building. 6. GUIDELINES FOR EFFECTIVE COMMUNICATION: 1.Written Communication: • Short and precides terms. • Concrete examples • Avoid using slang,jargons,technical terms. • Use short paragraph, simple sentence. 2.Oral Skill: • Pronouncing the word clearly • Speak fluently in slow case • Only one point at a time • Feed back at every point • Use appropriate language • Listen

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