Mattel Overcomes Global Marketing and Manufacturing Challenge Case

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Mattel Overcomes Global Marketing and Manufacturing Challenge case SWOT Analysis Strengths: * Mattel is the world’s largest toy company in terms of revenue ($6 billion annual revenue). This gives Mattel financial capability to face any financial challenges. * Internationally recognized (offices in 36 country and its products in 150 nations). Easy access to the market, increase in sales and revenues and competes well in the international markets. Give more control on the quality and different consumers’ needs and demands. * Well known toy brands (Barbie, American girl, Hot Wheels, Fisher Price). Being no.1 seller makes it easy to Mattel that the customers follow up new products or accessories related to the same brand. Sales revenues will increase and will build more loyalty from the customers towards the brands. * Management and Leadership especially in (2000- 2008) period. The stock price was increased; the company was recognized as one of the 100 best companies to work for, which helped the company to face the challenges and competition. * Learning from mistakes. This allows the company to overcome the mistakes and learn from them in order to make the necessary reforms to avoid such mistakes in the future. * Mattel shows great social responsibility to the customers and the society by Children Foundation, engaging their employees in voluntary works, and supporting them. This builds great loyalty with parents, kids and society. In addition, it presents a great image about the company and helps towards any future bad quality issues or customer’s dissatisfaction. Weaknesses: * Lack of Management and Leadership especially in (1997-2000) period. This resulted in decline in sales and mismanaging acquisitions. Such situation affected the financial position of the company negatively. * Lack of control on quality issues which resulted

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