Executive Summary As the biggest chain of company-owned and -operated budget motels in the United States, Motel 6 has a number of advantages that will provide continued success into its future in motel industry. Services is the biggest strength of the motel and is evidenced by the loyal customers. Motel 6’s profits have been fluctuating up and down between 3 to 4 percent of annual revenue per room since 1995, and the company expects that will be gradually increasing by entering the extended-stay market. The study of traditional budget motels were losing customers to extended-stay properties, and the growing acceptance of the extended-stay concept could make it easier for Motel 6 to enter the market. However, Motel 6 has some disadvantages.
"The people have trusted you," he said. "Don't let them down." He was active in local affairs, a devout Christian and solid citizen who believed in public service and was always ready to volunteer. For thirty years, he worked as the manager of a cotton gin two miles outside Hernando on a highway that is heavily used by gamblers anxious to get to the casinos in Tunica. Around five pm, on March 7, 1995, someone entered Bill Savage's office next to the gin, shot him twice
From the minute you walk into the 21 Club you feel “good”. The 21 Club, which is now owned by Orient-Express Hotels Trains and Cruises, gives you a welcoming feeling. From the coat check, to the unique model planes hanging in the bar room, you get this sense of importance, like your walking into a luxurious yet elegant and antique place in which there is so much to explore and discover. In 1929, two men by the names of Jack and Charlie opened the doors to the 21 Club. Known as one of the most popular speakeasies during the Prohibition period, 21 Club had never been raided by any of the Prohibition agents.
Also to learn how the league had an exponential growth over the last 2 decades helping to contribute to the economy in terms of tourism, clothing lines (jerseys, hats and etc) and recognition on an International level. This report consists of the Marketing Mix which includes Product, Price, Place and Promotion. The LA Lakers franchise has done has an amazing job in terms of marketing due to the fact that this franchise has the most NBA Finals appearances, more than any of the other 29 teams, winning 16 NBA Titles, just behind Celtics which goes on to show how strong the fan base is. Due to this fan base, the Lakers franchise have the most popular team merchandise among all NBA teams, and Kobe Bryant is the most popular jersey at the NBA Store. These stats show that the Lakers franchise has done an excellent job in terms of the “Product” and “Price” section.
The Rosewood Hotel Case Analysis July 20, 2014 Abstract Rosewood hotels and resorts is a private hotel management company that has been in operation for nearly 25 years. The company is globally reputable due to the management of luxury hotels such as the mansion on turtle Creek located in the uptown district of Dallas Texas and New York’s the Carly. The distinction of each property has allowed for the hotels themselves to thrive independently without the need for corporate identification. In 2004, Rosewood’s new president and CEO John Scott along with the vice president of sales and marketing, Robert Boulogne made the decision to create a new brand strategy and effort to boost the company’s growth. The following is a case study discussing the pros and cons of Rosewood hotels moving from individual brands to a corporate brand.
In the past year, Bill and Joe have worked together and they have become really good friends together with their families who have been acquainted with each other. They have shared many adventures and outings together including different social events, out on Bill’s yacht and even staying at the hotels that has a beautiful waterfall by the swimming pool. Since Bill and Joe have such a great personal and business relationship, Bill has referred a few other hotels to UWEAR for uniform supply. Joe was able to gain the contract with Peninsula Hotels because he was able to under bid UWEAR’s competitor. Joe has to be careful this time though as he was reprimanded last year for lowering the price so low.This year the risk are higher for cutbacks and layoffs due to the merger of UWEAR and PALEDENIM.
“For our employees, doing what’s right means building talent and providing them opportunities to achieve their personal and professional dreams. It’s having the opportunity to do meaningful work at the highest level of quality,” (Darden.com.). At Darden, they believe that creating this type of atmosphere for their staff is the key difference in how their staff responds to their guests. Voted as one of Fortune’s one hundred best companies to work for the fourth year in a row, Bill Darden’s belief "Our greatest competitive edge is the quality of our employees, evidenced by the excellent job they do every day." Building this reputation has taken time, averaging forty to eighty hours of training through video and hands on instruction for every employee.
This is a huge advantage compared to some the rigid university in Asian. Kim Han Soo, owner of Korean Restaurant in Puyallup but he was successful business men in his country, said: “I want two sons are studying in here, because in my country, they just have only one change, it is not, the future door will close with them…” (Soo, 2014). That is why at begin just “more than 11 percent of foreign-born workers have advanced degrees—slightly above the fraction of Americans with post-college degrees. Even more striking, more than 1.9 percent of immigrants have PhDs, almost twice the share of U.S.-born citizens with doctorates.” (Looney,
Cheers Cheers, as a show, ran for eleven straight seasons from 1982 to 1993. It revolved around a group of friends that practically lived their lives at Cheers, the friendliest most welcoming sports bar in Boston. Most people do not seem to realize, however, that the show drew its inspiration from a bar/restaurant on Beacon Street in the Beacon Hill neighborhood of guess that going to the famous bar is a must. An official visit is the only way to satisfy the intense curiosity of whether or not the original bar compares with that of the shows, with its laid back atmosphere and décor, friendly service with what seems like an endless inexpensive supply of beer, and exceptional pub food. Walking up to number eighty four and down the staircase
Veena Meer November 6, 2012 Business Policy External Analysis- Summary Analysis Key Opportunities and Threats in the Hotel Industry The following summary analysis is of the hotel industry, specifically the luxury hotels strategic group consisting of the focal firm-Marriott International- and its primary competitors according to the strategic group mapping analysis- the other leading hotel companies Global Hyatt, InterContinental Hotel Group (IHG), Starwood, and Hilton (Appendix 1). Luxury hotels are those that are upscale, typically cost more than the average lodging facility, have a variety of amenities such as swimming pool, fitness center, laundry and dry cleaning, restaurants, and spa, aesthetic beauty, and comparatively high-quality customer service, housekeeping, technology, and other utilities. The focal firm, Marriott, is one of the top hospitality companies worldwide, owning the popular Marriott, Renaissance, Ritz-Carlton, and Courtyard hotels, Fairfield and Residence inns, and SpringHill Suites, among other brands.1 In analyzing an industry’s external trends, summary analysis compiles identifies the impact of the most important Critical Success Factors (CSFs) from a comprehensive external analysis- trends in key opportunities, and challenges facing a focal organization and its strategic group. In the competitive factors framework (CFF) the individual firms in the strategic group are weighted in terms of each trend’s relative importance to the firm’s objectives and how well they are performing in respect to each of these CSFs. Key current hotel industry CSFs are summarized in the following CFF2.