By the early 1970s, the company expanded throughout the Southeast, establishing Red Lobster as the leader among seafood and casual dining restaurants. "Our biggest competition back then was the kitchen stove," said Joe Lee, a key member of that early crew who later went on to become CEO and chairman, leading the company through much of its growth. Today, there are more than 680 Red Lobster locations in the United States and Canada. Their reputation as seafood experts is known worldwide. It is evident that Americans choose Red Lobster over other casual seafood dining restaurants due to their reasonably priced menu selections, restaurant cleanliness, and exceptional customer service.
RED LOBSTER CASE ANALYSIS Marketing Management & Strategy OVERVIEW Red Lobster is a very successful chain of restaurants that offer a variety of seafood items. The first Red Lobster was founded in 1968 in Florida, by Bill Darden, a restaurant entrepreneur. Red Lobster has become a household name and over the years, gained a good customer base. This has resulted in Red Lobster accounting for 43% of the market share in the casual dining seafood chain division. At the end of 2010, there were 694 Red Lobster locations and total revenue for fiscal 2010 was $7.11 billion.
Although The Front Porch Café and Cuevas Bistro are local favorites, the Front Porch Café turns out to be on top because of its wide variety of entrees, professionally trained staff, and soothing environment. In their menu, service, and atmosphere, both restaurants could not be more different but can be enjoyed all the same. As both of these amazing restaurants continue to serve new and regular customers, there can be nothing less than the great satisfaction of indulging in “out-of-this-world” seafood
* Meets the desire of Paul Livoria * Additional revenue source ( appendix 4) * Increasing franchising trend, 70% of restaurants in Dawkins are franchises * Takes advantage of population growth and high family disposal income in Dawkins * A strong motive for franchise managers to make their restaurants as profitable as possible * An opportunity to improve menu base on local demand, shared innovative ideas and success stories among franchisees that can help strengthened growth Cons * Risk of losing sandwich quality as managers might not comply to standard procedures or invest in people or maintenance * Additional cost of finding and monitoring company managers * In case of failure to comply to franchise agreement, terminating the contract can be costly and difficult * Increasing strict quality heath control in Dawkins and risk of losing franchises that do not adhere to these quality
Ruby Tuesdays and Chili’s Grill and Bar can be contrasted through their quality of food, their customer service and their selection along with cost. Ruby Tuesday is driven by promising its gracious hospitality and being one of the most fully committed restaurants around. The quality of the food is almost always top notch and is always fresh. No matter the product, it is always made to order. Also, everything is cooked the way the customer chooses.
There are several different individuals who dine here such as actors, actresses, media, business men and women, large families, and couples. They literally cater to all types of individuals making everyone comfortable and not one more then the next. I would love to work at this restaurant because they work as a family and team. The work ethics each employee puts into their job exudes as they walk around very confident about this establishment and job performed. There are several different positions in this hospitality industry that if accomplished successfully by each worker helps the customer enjoy their dining experience.
Taco Bell Benefits Comprehensive Benefits Package is offered to all Taco Bell employees. * Employees start with 3 weeks paid vacation * Full-time employees are bonus eligible * Company-matching 401k plan * Glen Bell Scholarship Program * Tuition Reimbursement * Holiday and summer hours: Half-day Fridays * Finance * Food Innovation and Quality * Human Resources * Information Technology * Legal * Marketing * Operations * Restaurant Support Center Food Innovation and Quality The love of Taco Bell's food starts here. The Food Innovation Team creates and perfects new favorites, tastes, and products that satisfy customers and keep them coming back. They also test and engineer restaurant equipment,
I had heard about some ‘distance learning’ courses that a few of my colleagues had completed in the past, and enquired to my manager about any available. She informed me that there was an upcoming ‘infection control’ distance learning course, which would gain me an NCFE certificate. I requested to be signed up for this course, as I felt I wanted to learn more about a subject that is very important in my role. It was my job to ensure I phoned Stratford College to arrange my sign up, and take down any notes that were necessary. I used time management to ensure that I met each of my four week deadlines, having done the work to the standard required.
What propels this exquisite need for such delicious food? Well all the exercise of course! As author Peter Fish put it, “The more I exercise, the more I can eat!” And the food is in no way unhealthy (for oneself), they make sure to use the most organic and handpicked ingredients they can conjure, and all this fancy dining is offered in a town of only 100,000 people (Knowlton). Brassy Texas journalist Molly Ivins once wrote that people in Boulder, Colorado, want "to bring humankind up to a level of perfection that is almost [in] lunatic defiance of everybody else's tendency to let things go to hell”
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally