Marriott Essay

274 Words2 Pages
I. Overall market environment (America, Europe, Africa, and Asia Pacific areas) - drawing charts to compare the areas to one another (1000wd) 1. Market trends at each area (e.g. people taking fewer holiday, hotels target business traveller, green hotels, etc.) 2. Travel trend 3.1 Overnight Tourism from domestic 3.2 Overnight Tourism from overseas 3.3 Room Occupancy rates 3. Economic Trends 4. Market Position 5.4 Turnover of accommodation providers in the areas by hospitality/ hotel sector. 5.5 Turnover of Accommodation providers in the areas by hospitality/ hotel sector share (%) 5. How robust is the market? 6.6 Number of businesses engaged in the provision of Hotels and similar accommodation by age of business (number and %) II. MARRIOTT (500W) 1. COMPANY PROFILE 2. COMPANY FINANCIAL III. PESTEL analysis (500wd) 1. Political 2. Economic 3.1 contribution of Marriott to UK GDP 3.2 Contribution of Marriott to employment in the areas 3. Social 4.3 Average weekly household expenditure at the areas 4.4 Average weekly household expenditures on holiday and short trips 4. Technological Impact of the internet/ technological innovation on Marriott 5. Environmental 5.1 numbers show level of sustainability awareness at the areas. 6. Legislative IV. Marriott International SWOT analysis (1000w) 1. Strengths Weaknesses Opportunities Threats (Use Porter’s five forces model) V. Suggestions in future strategies (1000 wd) Identify and suggest your expectations of the company's future strategic direction. You may find it useful to use Ansoff's matrix or other relevant models/theories here to identify possible strategic options. Given your understanding of the sector, highlight which options you feel are the most suitable for Marriott

More about Marriott Essay

Open Document