Mgt 426 Week 6 Swot Analysis

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Running head: SWOT SWOT Daniel Goodman Cardinal Stritch University Instructor: Walter Wochos MGT 426: Marketing March, 14 2012 One of the components of strategic marketing planning requires the creation of a series of strategic alternatives, or choices of future strategies to pursue, given the company's internal strengths and weaknesses and its external opportunities and threats. The comparison of strengths, weaknesses, opportunities, and threats is normally referred to as a SWOT analysis. Strength: Strength is an inherent capability of the organization which it can use to gain strategic advantage over its competitors. Weakness: A weakness is an inherent limitation or constraint of the organization which creates strategic disadvantage to it. Opportunity: An opportunity is a favorable condition in the organizations environment which enables it to strengthen its position. Threat: A threat is an unfavorable condition in the organizations environment which causes a risk for, or damage to, the organizations position (Tim, B. 2011). Its central purpose is to identify the strategies that will create a firms specific business model that will best align, fit, or match a company's resources and capabilities to the demands of the environment in which it operates. Strategic managers compare and contrast the various alternative…show more content…
This helps in matching external and internal environments so that a outcome ties together a strategy by developing certain patterns of various associations. The patterns are combinations as high opportunities and high strengths, high opportunities and low strengths, high threats and high strengths, high threats and low strengths. In case a different strategy is needed, as the situation varies (Pasmore, W. 2011, May
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