Marketing Analysis of Sportiqe

3158 Words13 Pages
------------------------------------------------- Sportiqe ------------------------------------------------- Research Paper—Managing the Growth Business 06T:150 Zak Kutchin, Kevin Wulfekuhler, and Michael Fetter ddd Sportiqe is a company that designs, manufactures, and wholesales apparel for men and woman. Led by entrepreneur Jason Franklin, Sportiqe offers fashionable, licensed products to the consumer. As of right now they offer only varieties of shirts and headwear but hope to penetrate other markets. Ultimately, they strive to be the leader in the casual fashion sector of the licensed product industry. Industry Overview Because Sportiqe is involved with manufacturing and wholesaling their products, we will focus mainly on the manufacturing side. Wholesaling and manufacturing are increasingly becoming merging roles, with manufacturers incorporating wholesaling as a part of their operations. The market data and research here pertains to the manufacturing of apparel. MARKET SIZE WITH KEY STATISTICS- Revenue | $3,418 Million | Number of Enterprises | 735 | Forecast Revenue Growth to 2014 | -1.0% | Forecast GDP Growth to 2014 | 2.4% | Average Profit Margin | 7.1% | Average Revenue of Enterprise | $4,649,932 | Imports Share of Domestic Demand | 48.0% | Exports Share of Revenue | 18.9% | RECENT INDUSTRY PERFORMANCE | Revenue $ Million | Growth % | 2004 | 9,042.3 | N/A | 2005 | 7,353.6 | -18.7 | 2006 | 5,010.7 | -31.9 | 2007 | 4,359.2 | -13.0 | 2008 | 3,674.9 | -15.7 | The industry has significantly shrunk and over the last five years and is still shrinking due to outsourcing production. More manufacturers are moving production overseas leading to cheap imports. Furthermore, more companies are shifting from the manufacturing to designing and wholesaling branded apparel. With most of the large
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