Managing Change Essay

1805 Words8 Pages
In this age of competitive business, managing change is a huge factor which determines success or failure of an organization. It seems to be that managing change may affect with various change of the organization such as complexity of work processes, cost structures, communication protocols, work environment, employee engagement. It is predictable that change is a sort of challenge. It might be brought risks and disorder into the organization. However, it is widely fulfilled in real world due to its importance and managing change is constantly considered by management theorists, practitioners and business firms.According to Palmer, Dunford& Akin (2009),there are two key images of managing which are management as controlling and management as shaping added to that there are three core images in terms of change outcomes which are intended, partially intended and unintended. Besides,Images of managing change can be divided into six imagesin terms of each image’s activities and capabilities namely director, navigator, caretaker, coach, interpreter and nurturer. This essay will compare and discuss about change manager as director and coach in terms of change management theories. In addition to that this essay will suggest which images will suits the process of managing change in organizations with appropriate ideas. There are five images of managing except director which are coach, navigator, interpreter, caretaker and nurturer.Firstly, coach image is more focus on shaping rather than controlling. In this situation, the manager is in a position to form capabilities of the organization in particular ways. For example, in sports industry, coach designs the way how they achieve the goal. Next, coach builds specific plansand gives direction to player in order to bring out capability of the player to the maximum. In this process, coach encourages the player and sometimes
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