Kimpton Hotel Earthcare Program

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Case: Kimpton Hotels’ EarthCare program Kimpton’s founder, Bill Kimpton, is credited with inventing the “boutique” hotel segment in 1981. By 2005, Kimpton Hotels was comprised of 39 hotels throughout North America and Canada. Each one designed to create a unique and exceptional guest experience. Kimpton was known for designing hotels that reflected the energy and personality of their distinct locations. The company’s top executives realized that uniting its hotel portfolio under a single recognizable brand could add considerable value. It is one aspect of the branding effort was to add the Kimpton name to each property. Especially, another aspect of their efforts to establish the Kimpton brand was the development and roll out to all of their hotels of a major environmental initiative, they named EarthCare. They have led the hospitality industry with their innovative EarthCare program. EarthCare was built on an already established commitment to environmental and social responsibility. Kimpton EarthCare program works because each one of them is making critical behavioral changes on a daily basis. They started out recycling trash, phones, batteries, buying organic coffees and teas and serving organic wines at their evening wine hours. Educating their cleaning staff to use green products took an entire year, a water engineer and weekly meetings with EarthCare champions in every hotel and restaurant. Their Triton Hotel was a model for the program, as it already included initiatives such as: energy efficient lighting solutions, low-flow/high pressure showerheads and sink aerators, and toilets that reduce water use, linen and towel reuse program, non-toxic, non-allergenic, all natural cleaning products, low VOC paints used to paint walls and ceilings and more. This program was two basic ground rules for the rollout: New initiatives couldn’t cost more than what was
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