The Committee believes that our executive compensation programs have met their objectives. PepsiCo has been able to attract and retain the executive talent necessary to support a corporation with a long-term history of strong sales growth and superior shareholder returns. Specific Compensation Programs PepsiCo's executive compensation mix includes a base salary, annual cash bonus awards, and long-term incentive compensation in the form of performance units and stock options. Overall, these programs are intended to be
This portfolio restructuring initiative was geared to acquire powerful and emerging brands which would bolster PepsiCo’s profits and dominance within the market. The company during this period acquired major brands such as Tropicana, Cracker Jack, SoBe teas, Quaker Oats, etc. This restructuring enabled the company to record annual increases in revenues by 7% and net income of 12% for the period 1998 - 2007. This lead the company in 2007 to devise strategies aimed at sustaining and improving this favorable performance and to combat challenges such as low international profit, changing consumer preference, value chain efficiency and fierce competition. SWOT Analysis Strengths 1.)
THE COCA-COLA COMPANY- CARBONATED ETHICS History The Coca-Cola Company is the world’s largest beverage company. Along with Coke, recognized as the world’s most valuable brand, the Company’s portfolio includes twelve other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitamin Water, and PowerAde. Globally, they are the No. 1 provider of sparkling beverages, juices and juice drinks and ready to drink teas. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages.
Appendix B: Complain Letters……………………………………................................22 List of Illustrations Figure 1 Which one do you prefer to drink? (Coca-Cola or Pepsi)………………………......2 2 HOW COCA-COLA USES A PERSUASIVE MARKETING STRATEGY Executive Summary Coca-Cola is one of the most successful companies all over the world. It has 1,6 billion servings per day. The reason why it is successful is that it definitely builds good relationships with customers. First one of the ways that Coca-Cola uses to build goodwill is its commercials.
Also showed a constant growth of minimum 6.6% in the uk soft drink market with coca cola leaving Britvic and red bull in second and third place. Based on the findings of the BSDA's 2009 UK Soft Drinks Report, Jill Ardagh, Director General of the British Soft Drinks Association said:" Consumers are loyal to the drinks they know and trust but remain open to innovative products and brand extensions which meet their ever-evolving needs". Mountain Dew’s strengths are as follows: being a Part of the most internationally recognized company Pepsi Co. Increases the reputation of the
SWOT Analysis Kodak’s strength and Competitive Capabilities Forças da Kodak e Capacidades Competitivas Kodak’s strengths can take several forms as follows: Valuable intangible assets: Kodak’s strengths were its brand equity and distribution presence. After almost a century of global leadership in the photographic industry, Kodak possessed brand recognition and worldwide distribution. Kodak could bring new products to consumers’ attention and to support these products with one of the world’s best known and most widely respected brand names as a huge advantage in the market where technological change created uncertainty for consumers. Kodak’s brand reputation was supported by its massive worldwide distribution presence - primarily through retail photography stores, film processors, and professional photographers. Competitive Capabilities: Prior to 1990s Kodak had invested huge in R&D. Moreover, its century of innovation and development of photographic images gave Kodak tremendous depth of understanding of recording and processing images.
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
April 28, 2011 (Bloomberg) -- PepsiCo Inc., the world’s largest snack-food maker, reported a 27 percent gain in first-quarter sales, bolstered by purchases in international markets. PepsiCo’s sales rose to $11.9 billion, compared with the $11.8 billion average of estimates compiled by Bloomberg. Excluding items such as integration costs and hedges, profit was 74 cents, compared with the 73-cent analyst average. PepsiCo, led by Chief Executive Officer Indra Nooyi, has developed new flavors to appeal to markets internationally, relying on chip sales overseas to make up for slower beverage sales volumes in North America. Volume in the South American foods business climbed 2 percent.
Market attractiveness of bottled beverage Raising awareness of health and fitness consciousness usually brings new trend in any industry, particularly in the food and beverage market. This is exactly what happened in 2006, where the forecast for global bottled beverage sales were predicted to reach 119 to 125 (billions of litres), 125-132 in 2007 so and so forth (Gamble, 255). This emerging demand of bottled beverage also elevated tough competition in the market between the big four market providers, Coca-Cola, PepsiCo, Groupe Danone and Nestle. We analyze the attractiveness of the industry by using Porter’s 5-forces framework. Threat of new entrants: Since bottled beverage market is huge specifically in the United States, it would be challenging for a new company to start up fresh since the products and services they have to offer may not be much different than what’s already available in the market.
Table of Contents Introduction 3 Pepsi’s Marketing Idea 3 Why Use Celebrities? 4 Product Placement in Relation to Target Market 5 The Pepsi Marketing Idea In Relation To the Boston Consulting Group Matrix 6 Media Saturation 7 Conclusion 8 References 9 Introduction In the article “Why fashion keeps bottling celebrity pop,” Seckler (2005) Alan Siegel, chairman and chief executive officer of Siegel & Gale states that “Marketing leverages what's going on in society — and we live in a society that is celebrity obsessed"(p.1). The Pepsi Corporation, a multi-billion dollar soft drink conglomerate, has upon discerning this societal trait, devised a marketing campaign designed to tap in to this celebrity fascination to increase exposure and profit. The purpose of this assignment was to identify a great marketing idea and comprehensively describe its marketing and this report will investigate this particular campaign and its influence on the market, in relation to the assignment topic. Pepsi’s Marketing Idea In 1961 Pepsi had redefined its target audience, recognising the importance of securing the younger post-war generation as consumers, with the slogan “Now It’s Pepsi, for those who think young” defining youth as a state of mind rather than actual age (Pepsi.com, 2006).