Jetblue: Bringing Humanity Back to Air Travel

1153 Words5 Pages
DOAN Thi Hong Nhung Corporate Finance Management – Skema Lille. Case Study: JetBlue: Bringing Humanity Back to Air Travel? In 20 April 2011, the U.S Department of Transportation announced a bulked-up version of the "Passenger Bill of Rights" for consumers traveling by air. This finalized rulemaking builds on passenger protections issued by the U.S. Department of Transportation in December 2009, which prohibited U.S. airlines operating domestic flights from permitting an aircraft to remain on the tarmac for more than three hours, with exceptions for safety, security and air traffic control related-reasons. The rule also required U.S. airlines to provide basic services such as access to lavatories and water in the event of extended tarmac delays. The concept of this Bill was created before 2007. However, it moved slowly until the fiasco of JetBlue in 14 February 2007. The crisis that made hundreds of passenger stuck in the tarmac is one of elements that urged the DOT to announce “Tarmac rule” which allowed passengers to deplane and return to the gate in the event of a three hour or more delay, which has since eliminated nearly all major tarmac delays for domestic flights. In the winter of 2010, a blizzard left thousands of passengers stranded on the tarmac at JFK International Airport in New York, some for up to 10 hours, prompting the Department of Transportation to bar domestic flights from lengthy delays on the tarmac. The 2010 crisis again involved JetBlue with 3 planes were diverted to Bradley International Airport for at least seven hours and other six planes, carrying about 700 passengers, were diverted to Connecticut. JetBlue faced with a fine of USD27,500 per passenger as indicated in Tarmac rule. Under the revised conditions, this rule also will apply to international flights delayed four or more hours. During a delay, airlines also will

More about Jetblue: Bringing Humanity Back to Air Travel

Open Document