Internship Report on Kds Group

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"Marketing Mix Analysis of steel Companies: A study on KY Steel Mills Ltd." (The OCP Report has been prepared for the Partial Fulfillment of the Degree of Master of Business Administration with a Major in Finance & Banking). Department of Business Administration Faculty of Business Studies International Islamic University Chittagong "Marketing Mix Analysis of steel Companies in Chittagong: A study on KY Steel Mills Ltd." (The OCP Report has been prepared for the Partial Fulfillment of the Degree of Master of Business Administration with a Major in Finance & Banking). S. M. Yousuf Chowdhury MBA (Finance & Banking), M062003, IIUC -1- Date: 26th May, 1998 The Honorable Dean Faculty of Business Studies International Islamic University Chittagong Subject: Submission of the OCP Report. Dear Sir, I am writing this report regarding the topic "Marketing mix analysis of steel companies in Chittagong: A study on KY Steel Mills Ltd." I started my OCP program 1st February and completed on 31st March of 2008.I feel great pleasure to the OCP report on KY Steel Mills Ltd. I think the OCP program is very useful, informative and realistic method to gather practical experience about a company's activities. For the assigned job I have worked in two phases. In first step I have collected primary data from market place; where I have used a questionnaire to collect information through face-to-face interview with wholesalers and retailers. In second step I have collected secondary data from the company personnel, annual report, general report and magazine. After collecting necessary information I have tabulated and analyzed that information. Finally this report has been made. I therefore, pray and hope that you would be kind enough to accept my report and oblige thereby. Sincerely your’s, ______________________ S. M. Yousuf Chowdhury MBA (Finance & Banking), M062003, IIUC -2-
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