Imax Case Study

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| | |IMAX Case Study | | | | | | | | | | | Table of Contents Table of Contents 1 Introduction ………………………………………………………………………………..2 The Macro Environment 3 Political Environment 3 Economic Environment 3 Social-Cultural Environment 4 Technological Environment …….. ……………………………………………………. 4 Five Forces Analysis 5 Threat of New Entrants ………………………………………………………………….5 Threat of Rivalry ……………………………………………………………………… 5 Threat of Substitutes …………………………………………………………………….5 Threat of Buyers …………………………………………………………………………6 Threat of Suppliers..…………………………………………………………………… 6 Company Conditional Analysis 6 Marketing ………………………………………………………………………………..6 Finance …………………………………………………………………………………..8 Ratios …………………………………………………………………………………. 9 Balance Sheet ………………………………………………………………………….9 Sources 11 Introduction IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in digital and film-based motion picture technologies and large-format two-dimensional (“2D”) and

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