Strategic Management Carmike Cinemas

680 Words3 Pages
Strategic management is a relatively new field of study compared to other forms or analyzing companies. According to Mary Coulter, “Much of its theoretical foundation comes from economics and organization studies.” Therefore, in order to analyze an industry or company from a strategic management point of view, one must carefully review different aspects. Criteria that would be included are as follows: • the company’s history and background • a description of the product and/or service • an analysis of the company’s industry and the leading company’s strategies • the globalization of the industry • breakdown of the particular company’s strategies • the company’s financial information Analyzing a company following the above criteria allows for one to thoroughly evaluate and company and therefore present suggestions to improve or further progress the success of the company. This particular analysis evaluates a company in the movie production, and theater industry. The company Carmike Cinemas, Inc. is one of the industry leaders and by analyzing this company with a strategic management approach using methods such as Porter’s Five Forces and other strategic management concepts, it will be clear as to why the company is so successful and how their competitive advantage separates itself from the rest. Carmike Cinemas, Inc. was founded in 1982 by Carl L. Patrick Sr. the creation of Carmike Cinemas was constructed through the acquisition of an originally named company called Martin Theaters, in a leveraged buyout. Patrick Sr. then renamed Martin Theaters to the Carmike, a combination of the first names of his two sons Carl L Patrick Jr and Micheal Patrick. The President, CEO & Director of Carmike Cinemas is S. David Passman. Passman has been a director of the company since June of 2003 and was promoted to his current position in June of 2009. Currently, the
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