Running head: PROBLEM SOLUTION: KUDLER FINE FOODS Problem Solution: Kudler Fine Foods University of Phoenix MGT/521 Management Problem Solution: Kudler Fine Foods Kudler Fine Foods is a premier gourmet grocery store for shoppers searching to buy the finest meats, produce, cheeses and wine. Kathy and the company’s management need to take a step back to analyze the stores’ strengths and weaknesses to ensure success in any future expansion plans. Situation Analysis Issue and Opportunity Identification Kudler Fine Foods has several issues they should address in their stores before implementing any expansion plans as outlined in Table 1. One issue is 12% of perishable goods being thrown away or donated to charity
Gladwell points out, “There are companies that put tiny cameras inside frozen-food cases in supermarket aisles” (408). This strategy is how the companies collect data of shoppers’ natural tendencies without their knowledge. This data is used by companies to induce consumers to potentially purchase a greater amount than they would under different circumstances. Susan Willis explores the use of the same strategy information gathering in the essay “Disney World: Public Use/ Private State.” Willis believes that with the intimacy that the retailers know their customers there isn’t much room for deviation of a shopping
CIS 336 Week 2 iLab 2 Devry University Copy and paste this link to get the tutorial: http://homeworkfox.com/tutorials/general-questions/4149/cis-336-week-2-ilab-2-devry-university/ Lab two introduces the next step in creating a data model, the Entity Relationship Diagram (ERD). You will be given a business scenario for a company named Clapham Specialty Store, which is a small specialist grocery and delicatessen. The business specifications will outline a number of things about the business, some of which will apply directly to the database you are being asked to model. There is a table which lists the entities (tables) that will be needed for the database and related attributes (columns) for each entity. There is also a column that lists
For Kudler Fine Foods to fall into this category means that they sell differentiating products from their competitors. They do this by offering their customers a wide variety of goods, an example would be that they offer over 250 kinds of cheese from 21 different countries, not all grocery stores offer that many kinds of cheese. One positive effect of being in a monopolistic competitive market structure is that there is no barrier for entry and that it is easy enter and leave the market at any time. One negative effect that monopolistic competitive markets face is that some differentiating does not create utility but usually generates waste (Economics Online). In a monopolistic competitive market profit is important.
In addition, Kudler Fine Foods is seeking to follow in the successful footsteps of the various retail services to implement a program of their own. A Frequent Shopper Program requires many steps in order to successfully implement. For example, the retail location that uses this program would require the development of a point of sale or POS system to integrate the capabilities of tracking order history through an online database and provide any discounts to a consumers frequent shopping with the store. However, there are several considerations, such as, legal, ethical and information security to evaluate before implementing a Frequent Shopper Program. The legal concerns that need to be addressed when considering implementing a Frequent Shopper Program are as follows • Protect any credit or medical information that pertains to the consumer, outside of this regulation there are “No laws prevent a supermarket from accumulating and selling information concerning the identity of customers and the products they purchase.
After careful research and consideration of time restraints, effort, and what Kudler Fine Foods is currently utilizing I have come to the following recommendation. Kudler Fine Foods should invest in a software product such as “Purchase Manager” by Verian Technologies. Purchase Manager is an excellent solution to replace the current Purchasing System with. Purchase Manager is a web-based, secured, internet accessible, centralized, customizable, complete Purchasing system that is has the following features (Verian Technologies,
(Strengths, Weakness, Opportunities, Threat) analysis, it does cite the potential threat of a gourmet shop opening in their geographic market. 2. Threat of substitutes: Are there alternative products that customers can purchase over Kudler Fine Foods products that offer the same benefit for the same or less price? In the unlikely event of a downturn in the economy and a decrease in the disposable income of its customers, customers may shift their purchases of gourmet foods to a suitable replacement such as purchasing items at a grocery
The intended goal is to find out ["find out" is a "phrasal verb," two words that together mean something different from their individual meanings--looking up each word in the dictionary would not produce the meaning, which could cause misinterpretation in an international business communication. Use other words, like "discover" or simply "found"] how changes in each category of the marketing mix affect sales. Kudler Fine Foods is consistently shopping the world for new fine food products to put on its shelves. For Kudler it is important to know which products will sell and which products aren’t [Contractions are inappropriate in academic writing--write it out] worth investing in. Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item.
This will be important as the shopper narrows down his choices of grocery stores to shop at within the area, and without knowing what a consumer considers important when determining where to shop, it is very difficult to ensure that every component Grocery.Edu has to offer to potential new customers is being promoted. An aspect where Grocery.Edu could make sure they are the best is with the atmospherics in the store. This is the conscious deigning of space and dimensions to evoke certain effects. For instance, Hy-Vee and Wal-Mart have differences in their store layouts, the scents of the stores, and the lighting, which all play key roles in determining how long the shopper is in the store, and how much they spend. Grocery.Edu would benefit from having a well-laid out, and enjoyable atmosphere, especially since it will be completely new
Alternative Methods Justin Torronto GARP STANS Alternative Methods This is a review of the different software development methods that can be used to produce the Frequent Shopper Program for Kudler Fine Foods. The company Kudler Fine Foods has asked a consulting firm, Smith consulting, to develop a frequent shopper program that will reward customers with high-end gifts in exchange for shopping more at their store. The first method reviewed is the Waterfall method which is well known and used frequently in today’s software development field. This method calls for the development of software in phases that are executed and completed serially. (Software Engineering, 2010) The Waterfall method should be the best match for this Kudler