Hsbc Branding Essay

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Brand overview - HSBC HSBC is one of the largest global financial service institutions in the world, operating more than 8500 offices in 86 countries. In February 2008, HSBC was named the world's most valuable banking brand by The Banker magazine. Products: Personal Finance and insurance; Consumer Banking; Corporate Banking; Investment Banking; Global Wealth Management; Private Equity; Mortgages; Credit Cards Price: For a bank, the price is mostly service charges, commissions and interest charges. It is pretty much the same among all the financial institutions in a certain market. Place: HSBC conduct business in all the major financial markets around the world. It is one of the most globalized banks. Promotion: HSBC has strong IMC with different versions of TV commercials all over the world, and huge amount of advertisement everywhere. HSBC is also an active sponsor of many sports and competitions. Resources: http://ivythesis.typepad.com/term_paper_topics/2009/12/integrated-marketing-communications-.html http://en.wikipedia.org/wiki/HSBC http://www.sife.org/hsbcliteracyprogramme/acrobat/HSBCBrandGuidelines.pdf http://answers.google.com/answers/threadview/id/782667.html http://www.adbrands.net/uk/hsbc_uk.htm SWOT Strengths  HSBC’s worldwide presence helps to spread risk and offers significant economies of scale.  The bank has a strong presence and reputation in emerging markets, especially in China. This will help the bank take advantage of future growth in those economies.  Despite rebranding and unifying the brand in 1999, the HSBC brand has become well-established and is considered particularly valuable within the industry.  HSBC is primarily listed on the London and Hong Kong Stock Exchange, which makes it easy to comply with new American Sarbanes-Oxley laws. Weaknesses  HSBC associates itself strongly with investment in the small business

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