Mgt 521 Week 1 Business Analysis

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Business Analysis Part-1 William S. Rivers Mgt/521 November 17, 2011 Jeff Jordan Business Analysis Part-1 The subject of this paper is to illustrate the decision-making process of a mutual fund manager in reaching a decision concerning whether or not to invest in Bank of America. The first step in the decision-making process is to conduct strengths, weaknesses, opportunities, and threats (SWOT) analysis of the company. The SWOT analysis is a concise tool presented in the form of a simple matrix that can facilitate the decision-making process of companies and investors. The simplicity of the matrix allows for ease of explanation of the final decision of whether or not to invest in the company by the mutual fund manager. The subject of the paper then moves to Bank of America’s internal and external stakeholders. A discussion of the wants and needs of these stakeholders explains how the company meets those wants and needs, providing…show more content…
Those strengths include an industry leader, the global footprint of the company, innovative technology the company provides and utilizes, the broad customer base, and diversity of services provided. BOA, according to CNN (2011a) is the only banking institution listed in the top 10 of the Fortune 500 companies. According to Bank of America (2011c), the company has branches on six continents. The only continent that is well covered is North America. BOA is and has been an innovative leader in technology within the banking industry and supplying consumers with continuous ready access to services. The technological innovations are myriad from credit cards to advanced Automatic Teller Machines (ATMS). These innovations lead to access and opportunity for the company and its clientele and vendors (Bank of America, 2011d). BOA services individuals, institutions, large and small businesses with almost a one-stop-shop for all their financial services needs (Bank of America,

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