After Jobs death, the identity of the company took a hit as well as their market share. To counter this, apple had to get creative with it’s techonolgy and even recently, at the release of the newest phone, displayed features to it’s phone that had never previously been touted as “tacky” . To compete and stay relvant, a change had to be made and the change was to do what it’s competitors had
Case Study Research and Analysis In each of the following case studies, mistakes regarding marketing research were made which ultimately cost the companies involved significant amounts of money and resources as well as reputation or track record status. While both are correctable, it has ultimately hit their bottom line, and will likely take some time, and additional resources to recover from. These are prime examples to the importance of accurate and timely marketing research and analysis. Cutting corners or incomplete marketing analysis can cause severe public image concerns that could otherwise have been avoided. In the case of Apple, will Japan ever take their products seriously going forward, or will they always be thought of as a little behind the times?
While the strategy for RIM as per their annual report is valid, it is susceptible to criticism because Blackberries are great for email and phone calls but the consumer is looking for a device that goes beyond these capabilities and enhances their productivity from a personal and professional standpoint. It fails to focus on the consumer’s requirements for a smart phone or tablet product. Challenges for RIM: 1. According to recent news reports, Black Berry maker Research In Motion Ltd. will avoid a trial with Visto Corp. after a Canadian court ruled the privately held California-based company infringed on three RIM patents. Redwood Shores, Calif.-based Visto "threw in the towel,'' Ronald Dimock, a lawyer for RIM, told Bloomberg News.
Apple was extremely secretive about it’s succession plan. What were the benefits of this approach? Was the lack of transparency a breach of the board’s fiduciary responsibility to shareholders? 11 5. What does Apple’s selection of Tim Cook as Job’s successor signal about its future strategy?
Meanwhile, the case study of Kodak will supplement to each aspect. The term of ‘disruptive technology’ was first coined by Harvard Business School professor Clayton M. Christensen and he suggested that it is a new technology that unexpectedly replaces the existed technology (Techtarget.com 2006). Carefully speaking, this kind of innovation means another different value network to the existed one and generates a niche market, which will eventually disrupt the existing value network and market (Wikipedia.org 2011). The explanation suggests that the disruptive technology is obviously a threat to the incumbent successful firms. It is undoubted that most successful firms have failed to compete with the entrant firms because of the disruptive technology.
What is the product’s closest brand competitor? There are several competitors for this product market: Google Nexus 7, Kindle Fire, Samsung Galaxy, and the Apple I-pad. Explain why you chose this brand rather than the competitor’s brand. The reason I chose this brand is that I already have an iPhone and I was looking for a product that would do more than my phone. I felt that if I went with an iPad that I would just be getting a larger version of my phone.
However, that market is high competitive and almost commodity-like. Company A would need to consider reducing its labor force or even moving its operation to low cost-region in order to be competitive in the iPod/iPhone headphone market. Another new customer group is the people who use noise-cancellation headphones. There are limited players in this market. Also, the quality of noise cancellation headphones vary a lot and the customers are willing to pay higher price for good product.
The first step of this change process is to identify and communicate a need with urgency for the organization. The urgency in this case is there are potential revenues which are not collected by XYZ, Inc. because they have do not have a presence in the international market. The threat of the competition, such as Chanel, Gucci, Louis Vuitton and MontBlanc all in the same industry, is high
This also alludes to Apple products being utilized with or within other company procedures other than as a stand-alone product. Although this may mean that currently there is a slowdown in producing new products it is definitely a progressive step that many companies are taking, such as Goggle and Samsung. Cook’s approach to distribute the innovation efforts across the company and in multiple ways seems to be working. Under this leadership innovation will take enormous confidence and resources but the outcome will position Apple ahead of the pack – again. The success of this strategy will position Apple to overtake Samsung in many of their
Businesses nowadays need technology that will help make them successful and reliable for its clients. Wireless technology is becoming the number one choice for individuals to conduct their business. What is wireless technology? Wireless technology today is being able to do things away from the desk wall in his or her own hands off their smart phones. With this technology, it helps boost company morale and productivity.