How Is Nordstrom Successful

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Nordstrom's Success Gregory S. Wheaton Professor Rebecca Rice MKT100111VA016-1122-001 Saturday, February 25, 2012 Introduction Nordstrom is an enduring symbol of economic prosperity in the 20th century United States. It is a corporate success story which stands apart from lesser performance in business terms (Nordstrom Inc. 2007) by other sectors such as the once-glorious automobile manufacturers of Detroit. The company has impressive growth and profitability records (Nordstrom Inc. 2007). Nordstrom is a powerful demonstration of the powers of Service Marketing (Payne, 2002). It has no significant lines of revenue from proprietary products and services: shelves of the company stores…show more content…
The company has developed a significant presence on the World Wide Web, and offers a full service and comprehensive web site. All product lines and service features are available on the Internet, including interactive support and help. Shopping at the web site (The glitterati, 2007) is a pleasant experience. The site is popular and enjoys high reach with increasing web views. A majority of shoppers and browsers surveyed were aware of the other channel: people who shop at the web site have mostly been to physical stores, and shoppers at outlets have visited the web site. Hence, there is a strong induction of customer loyalty between these two major…show more content…
This is most visible in footwear sections. Though Nordstrom has a store dedicated exclusively to shoes, all full-line stores also stock over 150 thousand pairs (Spector, 2000). The company has at least one pair for every conceivable occasion and to suit all possible tastes. Even half-sizes are freely available. It is almost impossible for a customer to walk in to Nordstrom with an intention to buy new shoes, and to leave dissatisfied. This spirit permeates to other product lines as well, though in less expansive manner. The extreme importance with which customers are treated within Nordstrom premises is a source of satisfaction in its own right. Store visits proved that stepping on to the streets once again after an extended stint inside Nordstrom can be quite a let down! The company’s way of depicting its organization as an inverted with customers at the top and the most senior executives at the bottom, is more than a symbol. Customers are truly royalty at Nordstrom. There is a genuine and unremitting effort to please shoppers, and to meet every feasible request promptly and with extreme

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