(www.sainsburys.co.uk) 1. B. Explain a few various marketing concepts and evaluate the cost and benefits of adopting marketing orientation in your organization. To improve a good marketing and to have a orientation every company is using their marketing orientation: Product orientation of marketing is focuses on high quality products to satisfy the customers’ wants and needs. Production orientation is a business orientation who believes in reduction costs through mass production which will reduce costs and maximise profits.
This marketing audit will analyze the marketing consumer, competitors, suppliers, so this audit will help the company to make marketing strategies. 2. Marketing Strategy Audit: We will analyze the marketing objectives and strategies of the company. It finds out whether the company's marketing objectives are clear and proper. This audit is done to find out the utility of the marketing strategies.
IMC involves coordinating all a company’s promotional elements, as well as marketing activities, in a synergistic manner to send a consistent message to the target audience. While traditional advertising relies primarily upon the use of ads through the mass media to communicate with the target audience, IMC recognizes that consumers’ perceptions of a company and/or its brands are a synthesis of the bundle of messages or contacts they have with the firm. These contacts include media advertisements, packaging, sales promotion, messages received through interactive media such as web sites and other digital media, point-of-purchase displays, and other forms of communication. The IMC approach seeks to have all of a company’s marketing and promotional activities project a consistent, unified message and/or image to the market and consider which particular element of the promotional mix is the most effective way to communicate with customers in the target audience. There are many reasons why the IMC approach is becoming so popular among marketers.
Understanding the Business /Company .........................................6 5. Major Contact Points......................................................................................................6 6. Communication management ........................................................10 REFERENCES ......................................................................................12 INTRODUCTION Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialog with them. IMC includes the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program in order to maximize the impact on end users at a minimal cost.
I also believe that by following my recommendations, Barilla will succeed in influencing its distributors and Sales personnel to work together and implement the JITD program. This will not only result in better performance in terms of time and money but also promote trust and good relations among all the partners in the supply chain. 2. Identification of the problem Barilla is suffering from what is known as Bull whip problem- high inventory, -magnification of demand variability across the chain-frequent promotion – only one way of flow of information. • Promotions: Barilla’s sales strategy relied heavily on the use of promotions, in the form of price, transportation and volume discounts.
Scrubbing Bubbles® Executive Summary By understanding the brand’s current position in the marketplace, its strengths, its weaknesses and its opportunities for improvement, we has developed a strategic marketing plan that fits perfectly with SC Johnson’s ideals as a company. The research first considers market forces affecting the brand and its competitors and then identifies key success factors for the industry. Each of Scrubbing Bubbles’ top competitors is examined so that the brand’s relative market position becomes clear. Once an understanding of the industry and the competition has been demonstrated, the focus turns to SC Johnson as a company. This internal analysis considers how SC Johnson’s identity and reputation affects the brand image of Scrubbing Bubbles.
This can be a physical product or a service that the business is offering to the people. The only way to have a good marketing strategy is by making sure that the product is up to standard, promoting every quality part of that good or service. Product relates to all the aspects of products that help them to sell. The role of the product in the marketing mix is one of the key components that makes the entire process of connecting with consumers and generating sales possible. It is really the starting point; you can’t have the distribution, promotion of pricing without the product to begin with.
Marketing department have several activities because this department is the one who really makes the company and attract the customers and consumers. I believe the marketing activities are nothing but how they are going to handle the marketing mix in order to market the product or business successfully. There are
Marketing Report Introduction: Marketing, according to the Chartered Institute of Marketing, is the management process which is responsible for anticipating, identifying and satisfying the requirements of the customer profitably (CIM: www.cim.co.uk). As per the definition given by Kotler and Armstrong (2013), marketing is a managerial and social process through which groups as well as individuals get what they need through the process of creating and exchanging with others products and their value. As per this definition the customers exchange what they value that is money for products or services which they feel will satisfy their needs and wants fully. Therefore, it becomes clear that greater the benefit an organization provides the customers through their products or services higher the transactional value or money they can charge from the customers. And in the process of catering to the customers’ need an organization meets its marketing objectives, goals and targets.
Branding can be said to be a process of strategy formulation, which involves all areas of the organization in its execution. Branding is about marketing but not confined to marketing department alone. Brands should always deliver value where the value is defined in terms of the consumers. Brand image can be said to be a phrase, which exists in the minds of the consumers, which is the total information that is received about the brand (Anon, 2011). This happens by word of mouth, advertisements, packaging, services etc that is modified by selective perceptions, earlier belief, social norms etc.