History of Toyota

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History of Toyota In order to fully understand Toyota corporate culture, it is necessary to know its history. The history of Toyota started in 1933 as an automotive production division of Toyoda Automatic Loom Works. The founder, Sakichi Toyoda invented loom in Japan and his son, Kiichiro Toyoda invented Japanese automobile. In 1937, Kiichiro Toyoda established Toyota Motor Co. And because of the World War II during 1937-1945, Toyota was encouraged to develop automobile production by the Japanese government, which needed domestic vehicle production. In 1950, Toyota Motor Sales Co. was established to separate production and sales. In the same year, the outbreak of the Korean War brought Toyota a dramatically development. In 1982, the combination of Toyota Motor Co. and Toyota Motor Sales Co. means the born of a new Toyota. In 1990, the new emblem of Toyota began to be used. The three ellipses not only mean the close relationship between Toyota and its customer, but also represents Toyota will expand in the world. In 1999, Toyota had a cumulative production of 100 million cars in Japan. Then, in 2001, Toyota published “The Toyota Way” to explain the corporate culture behinds management. Finally, in 2008, Toyota became the world’s biggest car manufacturer. Through the beginning history of Toyota, a global vision had been set for the future. Toyota’s mission is to serve customers and society by using technical mobility, excellent quality and instant innovation. And Toyota current vision could be described as a fruit-bearing tree that grows from the certain roots which demonstrate Toyota’s main values and philosophies. These roots not only include the Toyota Guiding Principles and the Toyota Way, but also include the Toyoda Precepts which might be the oldest and deepest. Before the Toyota Motor Co. established, Sakichi Toyoda, the founder of Toyoda Automatic Loom
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