Akio Morita Essay

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Akio Morita, the founder of SONY, was born in Nagoya, Japan, in 192. In 1946, Morita joined Masaru Ibuka to found Tokyo Tsushin Kogyo KK (the Tokyo Telecommunications Engineering Corporation). At that time during the World War II, they only had $375 and an abandoned department store as their work place. Under such circumstance, they still built the first tape recorder in Japan, named “G-Type”. The tape recorder was big and bulky, so it couldn’t bring their company to the market, but it couldn’t stop their steps either; to pursue their strategy of introducing innovative products, they bought rights from Bell labs to build transistors. After Morita and his partner successfully launched the first transistor radio “TR-55” in Japan in 1956, they considered the domestic environment in Japan since it was still hard hit by war, then they decided to move their company to America. After they moved to America, they came up with a whole new idea; why not building a small, transistorized radio that could fit in everyone’s pocket? Then in 1957, the world's smallest portable transistor radio, TR-63, was introduced to the public and it quickly took over the market. Short after that, in 1958, the company officially changed its name to SONY Corporation, and a year later, Akio Morita was appointed as Executive Vice President. Then, as SONY Corporation of America was established in 1960, he was appointed as President. Morita and his company have created a lot of things that have changed our world a lot. Today, when we talk about Morita, only being the co-founder and president of SONY is famous enough, but what made him famous at the first time? It was the “first time”. Morita and SONY had made a huge amount of “first time” since the pocket-sized transistor radio came. Excluding the SONY Walkman and CDs, they created the world's first transistor TV(the TV8-301, the world's first

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