Effects of Mass Media Worksheet Essay

742 WordsOct 17, 20143 Pages
University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions Answers What were the major developments in the evolution of mass media during the 20th century? After reviewing many materials on history of mass media and United States I noticed one element that seem to drive it throughout the century. That element is conflict. In the beginning the main source of news was the paper. Choices were few in the information was scarce. Then came the radio and about the same time World War I started. Use of this mass media was censored by the government and not until the end of the war public was allowed to own and use a radio. When the war ended and the radio became the main source of information, it was joined by another technological marvel – motion picture. Even though this mass media was also heavily censored once the World War II started, it proved to be an invaluable resource for all sides. During that time radio and television allowed government to move information quickly and use of the media assisted in acquiring public support and purchasing war bonds. Many of the footage from the time would not be released until 1970s. The next major step in mass media revolution is the cold war. This is when we first started seeing commercials on a larger scale, and attainment shows like MacGyver and the Mission Impossible were created. Perhaps the biggest step in mass media and information flow was public access to TV and the Vietnam War. For the first time in American history the war entered everybody's living room. The final step in the evolution of mass media was the launch of MTV on August 1, 1981. Starting with presenting solely music videos and moving on to presenting non-music shows – reality TV MTV became a staple of American entertainment. How did each development influence American culture?

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