History of Barbie in Advertising

1997 Words8 Pages
History of Barbie in Advertising Barbie Millicent Roberts, better known to the world as the famous Barbie, debuted March 3, 1959. While Barbie was originally designed for Ruth Handler's daughter Barbara, the appeal soon grew to children across America. Ruth realized that as children grew tired of playing with baby dolls, they did not have a replacement to play with. With this in mind, Ruth set out to create a doll that would allow children the ability to see what they would grow up to look like. Ruth modeled Barbie after a German fashion doll called Bild Lilli. This doll was flexible, a solid 3-D representation of the human form, and would be the basis for the doll that has become one of the most popular dolls of all time. From the first doll to the dolls created today, one thing has remained the same. Regardless of the outfits, the length of hair and the different careers, Barbie is still one of the most recognizable figures in toy stores around the world. Ruth worked with her husband to create the doll known around the world as “the single most successful doll ever produced” (NY Times, 2013, pp 1 line 1-2) in response to seeing her daughter putting her paper dolls into situations that are more adult than childlike. The introduction of Barbie was a flop with investors, as the doll was a radical change from what was on the market at the time. The public’s opinion of the doll, however, has much warmer. By the 1960s, Mattel was struggling to keep up with the demand for Barbie and within 10 years, the public had purchased $500,000,000 worth of Barbie dolls (Dolls4play, 2013). Barbie struck a chord with the children of the soldiers returning home from World War II. By the time that Barbie was introduced to the world, those children would be anywhere from around nine to fourteen, which are the ages that Barbie tends to be popular. These young girls would
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