Social Analysis Of Hello Kitty

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Social Analysis of Hello Kitty From A-list celebrities to young adolescent girls, Hello Kitty has become all the craze. “Famous people such as Christian Dior, Betsey Johnson, Cynthia Rowley, and Kimora Lee Simmons all share a similarity. They all jumped on the Hello Kitty pop icon bandwagon over the years while also introducing the kitten into the world of high style.”(Kercher) In 1974, the Sanrio Company created the Hello Kitty logo, a mouth-less cat with a little red bow on top of her left ear. Little did we know, this cat character would become a world-wide phenomenon. Within those years, Hello Kitty matured as a character. She became a friend who does not speak but listens. She made her way into the hearts of thousands of people in Japan by her cute appearance. And became a very known logo for collaborations. Hello Kitty was soon on her way to become a celebrity. “Although, Hello Kitty was originally conceived as a character that would only appeal to pre-teen girls. She is no longer regarded as for children only. Along with the likes of Coke and Nike, she has become a brand of recognition.” (Walker) Not only was she popular among the young girls, she is now loved by everyone of all shape, size, and color. “The sales of Hello Kitty merchandise now account for half of Sanrio’s billion dollar empire with her face adorning over 50,000 products, and being sold in more than 60 countries.”(Walker) Simple products such as coin purses, jewelry, and skateboard decks have became popular in sales. She became so irresistible to her audience that company created new poses, new outfits, new friends, and even a boyfriend was created for her. Hello Kitty became a symbol, an icon, and now was apart of the taste culture. With rising popularity in fame and sales, Sanrio decided to make Hello Kitty the only character who lives in a fictional dreamt fantasy. She matured

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